How Can Guangxi's Online Shopping Deficit Be Broken?

Here world Clothing and shoes Xiaobian network to introduce to you is that netizens spend more electricity providers earn less, Guangxi online shopping "deficit" how to break?

Focusing on Guangxi's "double eleven" Guangxi electricity supplier

Last year, "double eleven", Guangxi electric business sold about 400 million yuan, and Guangxi netizens spent 600 million yuan.

Netizens spend more and earn less electricity providers.

How can Guangxi's online shopping deficit be broken?

A store in Guangxi crowded into the Tmall venue to meet its inventory of "double eleven".

In 2013, "double eleven" period, Taobao (Tmall + Taobao) Alipay trading volume amounted to 35 billion yuan. Among them, the Guangxi electricity supplier turnover is about 400 million yuan, while Guangxi netizens spend 600 million yuan, "deficit" of 200 million yuan. This year's "double eleven", what's the reaction of Guangxi's local electricity supplier? Can we achieve counterattack? In November 2nd, the South China Morning Post reporter interviewed Guangxi's e-commerce industry.

Crowding in:

Fists and other "burst warehouse"

It is understood that in 2014, during the "double eleven" period, Tmall will open 1 main venues, 20 industry sub venues and 74 Industry Sub venues. Shop to become a venue business, the need to register and review, audit conditions include store sales, type, length of time, the seller's service rating, and other 8 aspects.

Nanning's Tmall store "dried bear" is qualified to enter the food venue. According to the briefing, shops entering the venue will receive huge support from Alibaba group. For online stores, traffic means possible sales. The sales volume of the online store has been very impressive, for example, a 10 yuan / piece of mango dried, with a monthly sales volume of more than 30 thousand. But they are still grinding their hands to prepare for a higher sales volume through the "double eleven".

Huang Weihong, chief executive officer of "Xiong X", said that dozens of people in the company were working hard to deal with the upcoming package, and many students were invited to work part-time. He said that the "double eleven" expected that day, their order package will reach fifty thousand or sixty thousand. For this reason, they have prepared two months' inventory to meet the order demand of the same day.

Not coming in:

Active sales promotion

The mall of Tmall has held an off-site commodity marking activity for sellers who have not entered the venue, namely, inviting high-quality and special products to participate, and the invited commodities have the opportunity to be recommended first, but it is not easy to get the invitation. And there is no access to the venue, nor the shops that can be marked, the traffic can be obtained very little, and more are the spectators who do promotional activities, and some of them are lonely.

Taobao, a main jeans shop, expresses this gap with "a few unhappy families". The main base of the shop is in Yulin. Staff said that this year's "double eleven" promotion activities restricted the participation of shops in Tmall mall, and they failed to qualify. "Double eleven" period due to Alibaba The group's strong guidance, most of the traffic will be concentrated in the 95 venues, but also consume a lot of purchasing power. For shops without names, it is better to have no "double eleven". However, they will do some promotional activities to keep up with the rhythm of the "double eleven" and keep the old customers.

Guangxi stores, which specialties in specialty products and clothing, also say they will take some special products on the day of "double eleven", so as to attract people's interest to drive the sale of other products.

Industry analysis

Special local products

It's better to sell industrial products.

In order to enhance the level of Guangxi's electricity providers, the autonomous region Commerce Department launched the "Guangxi electricity supplier" and "electricity supplier ASEAN" project last year. In 2014, the commerce department guided the establishment of a special Museum of Guangxi specialties on a number of e-commerce platforms, such as the Guangxi special product Museum of Alibaba, the Jingdong mall, China specialty, Guangxi Pavilion and so on. The Guangxi pavilion with Taobao features is under preparation.

In November 2nd, reporters on Taobao search found that the shops that promoted the "double eleven" conference promotion in Guangxi were mostly local specialty shops, such as mango, Sha Tian pomelo, crisp persimmon and other fresh fruits; dried persimmon and dried fruits of Momordica grosvenis.

Can the Guangxi electricity supplier reverse the deficit situation this year? An industry insider said that most of the outlets sold in Guangxi were fresh products, dry goods and other local specialties. The sum of the single sum was not too high, and the consumption group was not very large. The "double eleven" should sell most of the industrial products such as clothing, shoes and hats and electrical appliances. From this point of view, it is unlikely that the deficit will be reversed.

Insiders believe that Guangxi Online retailers Although the level has been improved over the past two years, it is not enough in general. There are not many on-line products in Guangxi, fewer brands are available, and fewer products are involved in "double eleven" activities. At present, the Guangxi special product hall built on some platforms, from the data displayed on the page, shows that the turnover is not high enough to stimulate the transaction volume. It can be seen that Guangxi's electricity supplier has a long way to go.