Potential Business Value Assessment Strategy

Business value assessment refers to the analysis and evaluation of the potential commercial development potential of the location of the business to be opened.

When evaluating the location of a shopping mall, it is necessary to analyze the current situation and assess the future business value. This is because some of the promising shopping arcade locations may become colder with the development of urban construction, and some areas that have not been noticed in the past can also become prosperous downtown in the near future.

Such as the ancient city of Beijing in China, in the process of pformation of old urban areas, modern residential areas have been built around the city, and many residents have moved to new houses, resulting in the busy streets of the original quiet streets, which are bustling with new businesses, and the traditional commercial streets, such as Qianmen hurdles, formerly known as the front gate, although they are located in the downtown area, are gradually losing their glory with the change of the situation.

Therefore, the new shopping mall should pay more attention to the evaluation of potential commercial value when choosing a site.

It should be evaluated from the following aspects:

(1) to be chosen

Location and commercial value of address in urban planning

(2) whether it is close to large organs, units, factories and mining enterprises.

(3) future

The speed, scale and purchasing power of the increase are high.

(4) whether there is "intensive effect", that is, if shopping center construction is selected in the commercial center area, although it will enable the enterprise to face multiple competitors, but because many businesses are gathered in a street, it can meet the needs of consumers in various ways, thus attracting more customers to buy things, thus resulting in the business intensive effect.

Therefore, the "commercial street" is also a key consideration for enterprises to choose their location.

Market

It requires both scientific investigation and analysis. At the same time, it should be regarded as an art.

The operator has keen insight, is good at capturing the market gap, uses the strategy of winning the surprise, and chooses the location of the shopping mall with different vision.

For example, Sam Walter, general manager of the "WAL-MART" joint shopping mall, the largest retailer in the Americas, uses the reverse operation strategy of "people abandon and take away" to move large discount stores to villages and small towns which are not valued by ordinary businesses.

Because the market there has not yet been developed, has great potential, but also evaded the increasingly fierce competition in urban business.

Another example is Dong Junjing, a famous Chinese businessman in Singapore, who founded the "Shi Jia Dong" department store. He chose to deal with the location problem of shopping malls. He chose a place where people generally believed that Feng Shui was not good enough to face the cemetery's Orchard Road site.

Later, this place soon became a gathering place for businessmen and one of the most expensive rents in the world.

The reason why Dong Junjing did not believe that Feng Shui chose this place as a store was mainly noticed that many foreigners go to the city through orchard road every day.