Humen Animation Develops Children'S Wear Brand As The Best Breakthrough

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Xiaobian network to introduce to you is the way of Humen animation industry, where to develop children's clothing brand to become the best breakthrough.

A few days ago, the Sixth China International Film and television animation copyright protection and Trade Fair (hereinafter referred to as "manga") ended in Dongguan Convention and Exhibition Center.

This "Expo" will carry out seamless docking between the original brand enterprises and the animation derivatives enterprises in the 443 participating enterprises.

During the exhibition, people were crowded and bustling, reflecting the popularity and popularity of animation products in Dongguan.

Xu Jianhua, Secretary of the municipal Party committee, pointed out that we should promote the integration of cultural industries through exhibitions, enhance the competitiveness of cultural industries and develop the level of cultural undertakings.

Become a city of animation and culture.

He stressed that hosting the Expo is not simply to do exhibitions, but to directly promote Dongguan's industrial upgrading and structural optimization.

He also pointedly pointed out that to Germany there are snow white, Disney to Mickey Mouse, Donald Duck, to Dongguan, what do we have? Xu Jianhua, these sentences indicate the purpose and significance of hosting the Expo, and also shows the gap between Dongguan animation industry and developed countries.

What is anime and animation industry?

Animation refers to the combination of animation and cartoons. The works created in the form of animation are also called anime products, usually using various methods such as deduction, induction, exaggeration, deformation and humor to create various images.

The animation industry refers to the development, production, publication, broadcasting, performance and sale of animation direct products including animation books, newspapers and periodicals, films, televisions, audio-visual products, stage dramas, modern information technology, media and animation, etc., with the core of "creativity" as the form of animation and cartoons, as well as the production and operation of derivatives, such as clothing, toys, stationery, tourist souvenirs, audio-visual products, printing and packaging, electronic games, amusement and so on.

"Anime" was originally a product of Moore, which has been well developed in Europe, America, Japan and South Korea. It is not only a very effective form of education for the nation, especially children, but also an effective carrier for product development, marketing and brand promotion, and has become a new form of Education, culture, tourism and economy.

The annual output value of Japanese animation industry ranks sixth in the national economy, and the export of animation products exceeds that of steel and other industries.

Korean animation products account for 30% of the world's total and become one of the six pillar industries of the Korean national economy.

China is a large country with large population. It is also the largest consumer of animation products. The animation industry has huge prospects for development and interests.

At present, there is still a big gap between the Chinese animation industry and the developed countries, but after the reform and opening up, it has made considerable progress. Especially in the past ten years, the development of China's animation industry is in full swing. The total output value in 2012 has reached 75 billion 994 million yuan, an increase of 22.23% over 2011.

Guangdong animation total output value in 2010 (excluding animation theme park) amounted to 10 billion 626 million yuan, accounting for 35.32% of the national animation industry output value, ranking third in the country.

Guangzhou's original animation achievements are outstanding. "Pleasant goat and grey wolf", "pleasant goat and grey wolf" have created the excellent performance of domestic animation movie box office. The latest 100 episode animated cartoon "happy sheep and grey wolf sheep and sheep happy year" is broadcast in 52 countries and regions in the Asia Pacific region through Disney's channel.

China's first large-scale animated space series "aerospace mouse" has been widely touted after the first broadcast of CCTV children's channel in China. At present, its research and development related toys, stationery, clothing and so on have reached thousands of species.

Now all over the world have formulated and implemented the animation development plan in the light of competition, and determined to develop the animation industry.

Beijing is committed to building an international first-class animation industry center. Guangzhou, Shenzhen, Hangzhou, Shijiazhuang, Dongguan and other places have built animation bases, set up anime exhibitions, and nurture new economic growth points.

At the same time, the animation industry has the characteristics of resource saving, knowledge intensive and high added value. It has important strategic significance for building a cultural industry and improving the cultural soft power of a region.

Animation industry, as a new industry, is becoming a favorite new darling everywhere. It has been supported by many local governments and even the central government.

What is the animation industry in Dongguan and Humen?

Why did the Dongguan International Expo become a major manufacturing city in Dongguan? It is also an important production base for animation products.

The development of animation derivatives is the main link to extend the value chain of animation brand.

There are as many as more than 1000 animation and animation derivatives companies in Dongguan, including clothing, toys, stationery, shoes and hats.

But more than 95% of the European, American, Japanese and other animation derivatives processing, Bobbi, Mickey Mouse, Donald Duck and other famous animation brand in the world, all the derivatives are produced in Dongguan.

Most of the props in Hollywood blockbusters such as Afanda, the Lord of the rings, terminator, Harry Porter, Star Wars prequel, Spiderman, diamond and so on are produced in Dongguan.

But they lack local original works and independent brands.

Dongguan's cultural and creative industry has been listed as the ninth pillar industry in Dongguan. Since 2011, for 5 years in a row, Dongguan will invest 1 billion yuan annually in the construction of cultural cities and invest about 15000000000 yuan to build "international cultural and Creative Industry Park", and the animation industry has been included in the key support.

The development of animation industry has experienced ups and downs in Humen, such as once known as the largest XX animation city in Dongguan.

虎门的动漫产业目前发展还比较滞后，其原因在于：一是人们对动漫的认识还不足，动漫的人文氛围和消费环境还没形成;二是虎门服装、玩具、电子信息等企业对动漫衍生产品的研发、生产、销售及创造盈利新渠道还没有足够的重视;三是政府也没有将其作为新兴产业和新型文化业态进行研究、规划、培育、扶持;四是现有的动漫资源也没有进行有效的整合，企业对品牌的产权保护意识的和衍生产品的授权生产模式意识还很差，品牌开发企业与相关生产企业还没有形成对接与合作，以对品牌衍生产品进行开发生产，从而谋求企业更大的发展空间及品牌效应与利益的最大化;五是原有的动漫市场由于没有本土的动漫品牌和动漫企业的支撑，加上管理、宣传、营销等等存在诸多问题，其也如空中楼阁、风雨飘摇;六是缺乏动漫设计制作人才和专业媒介推广机构，此类人才比

Relatively scarce, and for many reasons, such talents are harder to lead, harder to stay and harder to take.

In fact, the development of animation industry in Humen still has its unique advantages and potential.

There are 50 conservative statistics of toy manufacturers in Humen. Among them, Yin Hui, Dong Yao and Le Di card have a total output value of 984 million yuan in 2013.

For example, SILVERLIT is ranked first in Germany and third in Japan, in the international market share of electric toys.

In the Chinese market, there are several hundred self owned high-end monopoly stores in the Chinese market, which is one of the outstanding examples of domestic toys.

In recent years, Yin Hui toy has successfully designed and manufactured a number of independent brand toys. For example, Ai Ai Bi Bi intelligent robot dog is a representative of China's high-tech toys. The little bee remote control helicopter has set up the world Guinness record. The magic Lok fish has been selected as the best-selling toy in the country, and the shooting elf has aroused nationwide toy fever.

So the enterprise is rated by China toy and baby industry association as one of the ten excellent toy enterprises in China.

What is even more striking is that there are more than 2300 clothing and apparel enterprises in Humen and more than 50000 registered trademark brands. Among them, more than 700 of the children's clothing enterprises that can best embody the animation features, more than 100 of them have certain influence and conform to the design and development of children's clothing.

In today's clothing market downturn, fierce competition in children's clothing industry, enterprise development space and interest space under pressure, these children's clothing brand enterprises should innovate ideas and innovative strategies on the one hand, enhance the popularity and influence of brands with the help of animation and film and television, expand the development space of brands, on the other hand, docking with animation production enterprises, developing brand derivative products and extending the value chain of brands, then the benefits of enterprises will be immeasurable.

Enterprises sometimes wonder if they can make the best use of the smallest price to get the biggest benefit and get more room for development, so as to break the curse that the enterprise can not help extricate themselves.

Where is the way of Humen's animation industry?

The development of animation industry in Humen is long and far away, and it should be pursued. The children's clothing brand in Humen should play with animation as soon as possible.

The creation of animation art works, the protection of copyright of animation works, and the vigorous development of children's wear animation derivative products are the best path for Humen children's wear enterprises to extend their brand value chain and seek greater development space.

This is, according to the animation characteristics of children's clothing brand LOGO, with the help of animation and film and television platform, to create a batch of children's wear brand cartoon characters, cultivate and build a number of well-known brands of children's clothing, enhance their influence, strengthen competitiveness and expand the market rate, thus promoting and promoting the development of children's clothing industry and clothing and apparel industry in the whole town.

This requires the support of the government and the active participation of enterprises.

For example, we can choose several children's clothing brands with certain popularity and different image characteristics, compile a fairy tale with positive energy, CO produce and make a large-scale animated cartoon, and make a premiere of CCTV children's channel and national local replay. Through the promotion and promotion, we can create a cartoon brand with extensive influence, such as "happy and big wolf", "bear's haunt", so that the cartoon image is imperceptible and deeply rooted in the hearts of the people, so that its positive energy affects generations of children and their parents.

If we put our thinking in a broader space, we can integrate the industry and culture and tourism together, and design the story background of the comic strip in Weiyuan island and the Pearl River Estuary in Humen. It will be the first large-scale animated cartoon series in China based on industry, enterprise brand and tourist attractions.

Through a strong and high level team to create, through the promotion and promotion of CCTV and other TV stations, sing a local cultural brand in Humen, set up a benchmark for Dongguan culture, and enhance the influence of Dongguan animation industry, which is also of great significance for the positive image of Humen and Dongguan.

If we extend our thinking further, we can develop the value chain of children's clothing animation brand continuously and infinitely, and integrate industry, culture and tourism into an organic whole effectively.

If Weiyuan and Humen children's clothing brand is popular in CCTV and other local TV stations, the brand value chain extension and product derivative effect will be very obvious. Children's clothing, children's articles, children's toys, tourist souvenirs, books and films, audio-visual works, etc., will bring sustained brand effect and economic benefits to the brand enterprises.

At this time, we can consider that with the support of the town government, the investors will combine these brands and related cultural and tourism units to build a large children's anime park on Weiyuan island.

In the park, parents and children can interact with animated animals and characters. They can enjoy leisure entertainment and entertainment. They can experience the special effects of animation production. They can watch 3D or 4D children's animation movies and videos, and buy children's clothing, children's articles, toys, souvenirs, books and films.

This children's anime park is the deep extension of these children's animation brand value chain and the diversified development of children's clothing brand derivative products. Not only will the economic benefits be sustainable and considerable, but also the social and social benefits will be huge and far-reaching.

If efforts are made in many ways, this will be successful. China's first experience is to take children's brand story as its content, with its brand LOGO image characteristics, with animation as a carrier, and integrate children's culture, amusement and brand mall as an integrated experience.