Groom Shinur Vigorously Promotes High-End Customization

Here in the world Clothing shoes and hats What the editor of www. china.org introduced to you is that the groom Shinur promotes high-end customization, and local clothing should be comparable to international brands.

Today, the interview group of famous bloggers who paid attention to Shandong private economy came to Zhucheng, Shandong, and visited the production line of Groom Shinur and Zhucheng Shinur Industrial Park. When it comes to Groom Shinur, most people think it is a "suit". In fact, Groom Shinur Group, which started in the clothing industry, has now developed into a large group focusing on clothing and furniture business and manufacturing, while promoting the integrated development of real estate development, hotels, international trade, etc.

Deepen local innovative operation mode

At present, the Groom Shinur Group has about 12000 employees. When entering various cities, you can see the shadow of the Groom Shinur everywhere: Shinur Men's Wear Industrial Park, Omer Furniture Industrial Park, Mizhou Hotel... After 20 years of experience, the Groom has left his own brand for this city in his own way.

In the production base of the Men's Wear Industrial Park, the reporter saw that the sound of music echoed in the factory, and the workers with women as the "main force" were busy at their desks. "Work while listening to music, so that everyone can work more relaxed and efficient, both work and artistic creation." The staff laughed, "Workers can order songs."

It is reported that more than 90% of the employees here are recruited locally. "Not only our workshops, but also the sales outlets of suits, the exhibition halls of suits, furniture manufacturing and sales outlets, the groom Shinur has contributed to the employment and resettlement of the labor force in the cities." Outside the cities, Shinur men's wear has also been committed to the construction of the marketing network system, and has successfully established a franchise chain marketing model, It has extended its tentacles to Beijing, Hebei, Henan and other provinces, as well as cities in Jinan, Qingdao, Yantai and other provinces, forming a marketing network covering Jiangbei and radiating across the country.

Under the current situation of the clothing industry, Shinur takes the initiative to adjust itself, change the operation mode of traditional clothing enterprises, and reduce distributor Operational risk, instead of product manager system: a manager leads a team and is responsible for the whole process of production, supply and sales of a product. According to the staff, the product manager system implements the unification of responsibility and rights, and divides the whole company into small "going out" parts, so that small ships can turn around easily and business risks can be greatly reduced.

　 Bold innovation and promotion of high-end customization

On October 15, 2010, Shinur men's clothing was successfully listed on the Shenzhen Stock Exchange, becoming the first self owned brand clothing company listed in Jiangbei, ranking second in the comprehensive competitiveness of China's clothing industry in 2010-2011. For a long time, the leadership of the company has said on many occasions that Shinur men's wear should take "building an internationally well-known national brand as its own responsibility", and should "go out" in the future to compete with international well-known brands.

However, brand seems to have always been the "soft rib" of Shandong clothing industry "People have always had a prejudice against Shandong people, thinking that Shandong people are relatively conservative in character and lack the courage of creative design and going out." To achieve this goal, Shinur men's wear has introduced world-class production lines and supporting equipment from Germany, Italy, Spain, Sweden, Japan and other countries at a high starting point, and has invited more than a dozen international garment masters to join in. At the beginning of this year, Shinur launched the high-end customized brand Planio, drawing on the high-end men's wear technology in Naples, Italy. Its senior designer, Roger Douglas, has more than 50 years of clothing design experience.

With the help of first-class equipment, first-class designers and strong product distribution team, Planio has won many "big orders", and high-end customers such as Prince Charles of the British royal family, the English national football team, Beckham, etc. have customized suits here. Prince Charles also sent a thank-you letter, in which he greatly appreciated the work of the design team.

　　“ Groom Xi Nuer has seen this trend for a long time, "a designer surnamed Xi Nuer told reporters, "We now have a good clothing design R&D team, because before that, the company consciously let us go to various occasions to exchange and learn. Now, people's dress requirements are getting higher and higher, more people tend to customize clothing, improve personal taste, and the groom Shinur catches the trend of the times."

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