Amazon'S Cross-Border Business Ambition: Selling Chinese Goods To The World

Ambitious in the field of cross-border electricity providers

China held the first "global store" seller seminar in Guangzhou this week. There are teams from Amazon, USA, Japan, the UK and China, who communicate with more than 70 "global open shop" sellers to share the unique resource advantages of Amazon's global market, teach Chinese sellers the secrets of success in overseas markets, and conduct in-depth discussions on the operational skills in vertical fields such as consumer electronics, clothing and apparel.

According to the vice president of Amazon China Ye Wei Lun, "in 2013, the number of Chinese sellers in the Amazon opened up 196%, and in the UK market, it gained more than 560% sales growth.

And consumer electronics is the best word of mouth on Amazon.

Platform is more suitable for heavy quality sellers

In order to better support the seller, Amazon China's business consultant team responsible for "global shop" has increased by 3 times, and this figure will double by the end of this year.

Amazon China has also established a global network with other countries' websites to serve the Chinese sellers of "global stores", while the seller support team located in China can provide "no time difference" Chinese services to the sellers of "global stores", which not only provides a smoother sales channel for sellers who have been engaged in cross-border e-commerce platforms, but also inspires a large number of traditional sellers to pform to electronic business.

Zhao Jun, a director of overseas business, told reporters that the strong leader entered the Amazon later than in March. However, the sales volume of the Amazon platform is relatively high from the current sales situation. The US market has been successfully opened in the half year on line, with an average monthly growth rate of 30%.

Zhao Jun attributed this to the fact that Amazon is mainly targeting the middle class in the United States, which is more compatible with the customers targeted by the power base.

Compared to Amazon, eBay is two or three months ahead of the opening of the store in Malaysia. "At present, we feel that the eBay platform is mainly won by price, and can be radiated to some less developed countries, such as Russia and Malaysia.

Amazon is mainly a brand, product quality, including brand influence to win, it is mainly aimed at North America, Europe, Japan and other economically advanced markets, some of the more high-end customers.

Lu Baochun, general manager of Uxcell, who has been engaged in garment foreign trade for many years, also told reporters that many online platforms such as express selling and eBay have been used. But on these platforms, many Chinese sellers began to compete in low price without bottom line in recent years, resulting in product quality being out of control, and products with better quality were hard to sell.

On Amazon, businesses value their accounts and pay more attention to quality complaints. Sales promotion mainly depends on products rather than sales skills.

It is understood that since Uxcell opened its stores in Amazon in 2011, it has basically doubled its growth every year in the past three years. Now Amazon has become the largest sales channel for Uxcell foreign trade providers.

Three major improvements to support Chinese sellers

Ye Weilun said that another big advantage of Amazon's cross-border electricity providers is the warehousing and logistics system. "We see that many Chinese sellers start using small packages to pport their products overseas. It may take 7 days, 14 days or longer to send them from China to the United States.

When sales are bigger and bigger, American customers may ask for one or two days' receipt. At this time, products can be sent to the US warehouse in advance, and they can be delivered immediately after they receive the order.

Lu Baochun said that the cost of using Amazon's overseas warehouse is more than twice that of the direct shipment from Shenzhen, but this investment is worth comparing with the improvement of arrival time.

In response to the high cost of cross border e-commerce returns, Ye Weilun pointed out that the first step in improving the service of Amazon's overseas warehouse is to provide two packaging services for damaged and returned commodities, so that goods with no quality problems can be sold again.

Next, Amazon will also improve a sales suggestion service for domestic sellers.

Amazon has a powerful ability to analyze big data. It can provide sales tips to sellers at any time. It should increase inventories, or sell a product well in Amazon.

Before this part of the work is completed automatically, sent to all sellers by mail.

But all of them are in English, and many mainland sellers have said that such a long mail is too lazy to read.

Amazon China will make this part of the work full of Chinese culture, so that mainland sellers can better use it. "

On the improvement of the payment system, Ye Weilun said that Chinese sellers could now receive the Hong Kong dollar directly from the Amazon platform, and the next step would be to let domestic sellers sell the goods overseas and receive the renminbi directly.