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Clothing Industry Cluster Activities Become "Chicken Ribs" Upgrade Path Can Not Be Deviated

2014/9/10 10:33:00 20

ClothingIndustrial ClustersUpgradingDeviation

After the reform and opening up, China's garment industry has developed along with the formation and upgrading of industrial clusters.

In recent years, the pformation and upgrading of China's textile and garment industry has also been promoted in the sense of pformation and upgrading of industrial clusters.

It is these industrial clusters that have laid a good foundation for the formation of China's textile and apparel industry chain and the formation of regional brands.

  

Industrial Cluster

Another problem is that people are holding various kinds of costume festivals and trade fairs.

However, in my view, these activities are somewhat deviated.

Why do I say this? Because these activities are more active in the government, even in some market led trade fairs or costume festivals, and their specialization and service level are not very high.

For example, many of the industrial cluster's clothing festivals or trade fairs are basically once a year, which is very different from international standards. In the western developed countries, the same exhibition will be held two times a year unless it is quite professional and quite high-end trade fair or clothing festival.

Moreover, many of the clothing festivals and trade fairs are not professional enough, so the level is bound to be difficult.

With the continuous development of global configuration and the increasing degree of internationalization, our clothing festivals and trade fairs have not been able to synchronize with the international community.

It can be said that many garment festivals and fairs held by many industrial clusters can no longer meet the needs of industrial development.

So, there must be a field.

reform

How to change? First, we should move from the leading government to the market oriented.

Second, clothing festivals and trade fairs across the country should not be big, full, small and full, but should be developed in the direction of specialization.

Third, this platform should pform from product paction service to industrial configuration service.

For example, before mentioning the industrial chain is starting from cotton to the market, but how to do logistics? How to do finance? How to do e-commerce? Now should be placed in a prominent position, is the focus of attention, the content of the industrial chain should be more abundant.

Nowadays, clothing festivals and trade fairs around the world are very regrettable for various industrial clusters, but it is difficult to find effective ways to improve them.

In many parts of the clothing festival organizing committee, it seems to be every year for the preparation of costume festivals and trade fairs. This dress Festival has just ended, less than one or two months, and busy preparing for second years of costume festival.

For the sake of "face", the clothing festival invites to go there again.

Invitation

To go and run around all the clothing festivals and trade fairs, it looks terrible.

So far, some enterprises are no longer willing to "pay" for others, instead of attending all kinds of clothing festivals and trade fairs in China, and turn to overseas exhibitions.

Although many enterprises in the past rely on exhibitions and development around the world, but now that enterprises have grown up, this platform can no longer meet the needs of enterprises.

Therefore, clothing festivals or trade fairs can not be turned into "chicken ribs", which makes people feel tasteless and wasteful.

However, it should not be overlooked that China is still a big market, so the pformation and upgrading of the exhibition is difficult, but it is feasible.

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