ZARA Moves To The World: The New Shin Flax Will Come To Africa Or Kenya In The Future.

　　 along with With the rapid development of economy in Africa and Kenya, the demand for high-end brand clothes is growing rapidly year by year. In recent years, Kenya and other African countries have become the focus of competition among many international clothing brands. They have taken the layout to occupy the new market ahead of time and seize the important market opportunities in the future. As Spain's Inditex group's international fast fashion brand ZARA important linen fabric supplier, China linen fabric first brand Xin Shen linen will follow ZARA and other brands in Africa's more consumer markets.

It is reported that ZARA, an international fast fashion giant, has long taken a fancy to the emerging luxury consumer market in Kenya, where the middle class is gathered and has strong purchasing power. According to information, as early as last June, the Spanish fast fashion brand ZARA signed a distribution agreement with Kenya clothing chain corporation Deacons. This marks the formal authorization of ZARA brand to enter the terminal consumer market in Kenya. We believe that in the near future, with the rise of ZARA brand in Kenya, we will see more new linen fabrics from linen series.

　　 ZARA Linen casual suit and linen trousers

Moreover, as a strategic partner of ZARA brand for more than 20 years, Xinshen flax not only meets the needs of ZARA clothing brand through flax spot fabric "linen element", but also further meets the needs of ZARA's home textile brand ZARAHOME through "linen" flax high-grade fabric home textile fabric. In recent years, ZARA clothing brand has launched a series of high-end fashion styles with the first line designer, and has successfully applied the "Xinshen linen" linen fabric advanced customization to help garment designers complete their important works. Xinshen flax excellent quality fabric, improved technology, meticulous and meticulous service, won the favor of many international brands including ZARA brand, and established a long-term strategic partnership to meet the future.

Nowadays, with ZARA, C&A, H&M, UNIQLO and other brands stepping into the development trend of "fast fashion", the upgrading of commodities is very fast. Combined with a variety of small and fast replacement models of the important partners, Xinshen flax has accelerated the design and development of new linen fabrics, and has responded quickly to customer needs and fashion trends.

At the end of last year, Mr. Li Senlin, founder of Xinshen linen, flew to Africa with many textile enterprises in Wujiang to explore Ethiopia's capital Addisababa. It was just a look at the future development prospects and consumption prospects of the African market. On the one hand, we hope to occupy the African market through the strategic cooperation of international brands, and on the other hand, we hope to establish good cooperative relationship with African local brands, so that Xinshen linen fabrics will become their best partners. Nowadays, this desire is gradually coming along with the entry of ZARA brand.

　 at present ZARA has established more than more than 2000 stores in 56 countries and is deeply loved by fashion people all over the world. Xinshen flax also closely follows the ZARA brand's women's wear, men's wear, children's wear, shoes, hats, scarves and so on. We design and develop a variety of themes and series of linen fabrics, synchronize with the brand and develop into more areas of life. With the continuous layout of ZARA in the world, the opening of many new stores in Asia, Africa and the Americas has also promoted the new Shen linen to the global market of major clothing and home textiles and the positive energy of China's textile industry.