Fast Fashion Brand Recycling And Regeneration Strategy Leads Sustainable Development Of Clothing Ecology

In the light of ecology Sustainability, many clothing brands work hard on clothing recycling and recycling. As the forerunner of H&M, how does it carry out the practice of sustainable development? What are the business models and technical methods worth drawing on?

Conscious Collection is a sustainable fashion series specially developed by H&M. It was first launched in 2009. After that, it will be launched every year. It is made entirely of environmentally friendly fabrics and other sustainable materials. In 2013, H&M launched Conscious Exclusive Collection, which is called H&M environmental protection series limited payment. The design of this series is mainly made of elegant dresses, which is fully qualified for dinner and red carpet dress requirements.

yes Global Within the scope of large-scale clothing recycling operations, customers can put their old clothes that are idle or no longer wear in the old clothes recycling boxes of H&M stores, whether they are T-shirts, jeans or jackets, or clothing brands, and exchange for a 15% off discount coupon to buy anything in the store.

The dream of H&M's sustainable development plan is to eventually achieve closed loop production, and the old clothing recycling operation is to recycle clothes to make new ones instead of sending them to garbage dumps, which means zero cycle waste. At the same time, increasing the scale of the closed loop fiber will also make H&M closer to the dream.

　 brand The concept card of sustainable development, environmental protection and regeneration is a strategic long-term consideration for future development, and on the other hand, it is also aimed at attracting more consumers who are keen on environmental protection products. If the brand's environmental concept is enough to impress them, buying such a fashion is a trend. But for those consumers who do not have strong environmental awareness and doubt about sustainable fashion, advocacy of sustainable clothing brands generally improves their awareness of environmental protection by providing real benefits and increasing consumer participation.