How To Set Up A Shop Reasonably

The image of < p > a href= "//www.sjfzxm.com/news/index_c.asp" > terminal store < /a > represents the image of the whole enterprise from the side. A good store layout can give the product specific brand culture and image connotation, and deepen consumer's impression and trust to the brand, thereby enhancing the added value of the product, so that the enterprise can get higher profits and enhance the competitiveness of the enterprise.

Since the importance of clothing layout is self-evident, how to implement a reasonable and effective layout? < /p >

< p > 1, according to the main and auxiliary channels, it is the key to store marketing to set up a shopping hunting line, to display products in a comprehensive and effective way, and to prolong the stay time of customers in the store.

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< p >, therefore, in the process of < a href= "//www.sjfzxm.com/news/index_c.asp" > store design < /a >, we should first consider how to maximize the a href= "//www.sjfzxm.com/news/index_c.asp" > display commodity "/a", and make the product form a double encirclement of customer psychology and sight, thereby enabling it to complete the purchase process.

Generally speaking, the main route for customers to browse is the main passageway in the store.

The large shops such as the Ma Ge Bao are usually circular or well shaped, and the small shops are L or reverse Y.

Among them, hot sales and fashionable money should be placed on the shelves of main passages so that customers can easily see and touch them.

As for the auxiliary passageway, it is usually guided by the main channel, which is used to arrange auxiliary and general commodities. The specific plan is generally decided by the demand and spatial characteristics of the shop itself.

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< p > 2, combining the brand image and product characteristics, designing the appropriate lighting atmosphere, the importance of light for product display can be imagined.

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< p > for the clothing display of clothing stores, the role of light is much more than simply illuminating objects and satisfying people's visual function needs. It should also be a guarantee for creating space, rendering atmosphere and pursuing a perfect visual image.

Natural light will change with time, so we should conduct preliminary lighting survey when designing the store layout, so that the light can be scanned with different periods of time near the store door and the front of the store with the sun's running, so as to attract customers.

Compared with natural light, artificial illumination can achieve the same effect.

In general, store lighting should make the clothing store full of personalization and artistic atmosphere, eliminate the visual dead angle through the cross illumination of all kinds of rays, ensure the display effect, and thus highlight the brand characteristics and the charm of the product.

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< p > 3, clever use of the tone function to render the atmosphere inside the store. The competition in the clothing store is the competition of its brand foundation. In order to highlight the brand culture and ideas, network and multimedia have gradually grown into a sharp weapon to display the characteristics of the store.

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< p > for the application level, it should be broadcast according to the hue and product characteristics of the shop. For example, the young and vigorous clothing shops can play fashionable pop music, and the clothing stores of the ancient style can play classical music; the formal and professional clothing shops can play relaxing music.

At the same time, the company can also play video clips and product advertisements through video devices, so that customers can have a deep understanding of the brand.

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