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In The Second Quarter Of This Year, Various Businesses Continued To Make Good Progress.

2014/7/11 10:00:00 25

here is the world's clothing and shoe net, which introduces the "second growth" in order to achieve the "double growth" of orders and performance. 
Yesterday, P released the second quarter 2014 business report. Thanks to the renewed efforts to improve retail efficiency and competitive product mix, the business continued to make good progress in the second quarter of this year. The order is better than expected, and the wholesale order will increase by 8% compared with last year's winter orders. 
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 in addition, according to the data of 4068 stores across the country, the same store sales in the second quarter of 2014 increased by 2.8% over the same period last year. The double growth of sales and orders has shown that the sporting goods industry has gradually digested excess inventories, and the recovery in the second quarter is stronger than in the first quarter. 
 by the end of June this year, the inventory ratio of distributors and retailers was 4.1 times, 4.4 times better than that of the same period last year. The average discount is about 24% off of the recommended price. Based on the improvement of the profit margin of retailers, 31% believes that the trend of sales growth will continue. The improvement of the retailer's operating conditions is based on the improvement of the retail sales department (the 31st degree improvement shop), the sales of 31st degree sports, the 31st degree children's clothing and the "Shang" three brand product stores. The passenger price has been improved, so that the pricing strategy can be adjusted, so that the retailer can get an ideal profit margin. 
In the P report, the improvement of operations was also seen in the second quarter. The number of stores increased by 93 in the second quarter (closing 259 stores and opening 352 stores). By the end of June this year, the total number of franchised retail outlets was 31. The total number of licensed retail outlets was 7140, of which 1007 were collection shops, each with an average area of 180 square meters. 
 although the children's wear industry is still very fragmented, the independent business of the 31st degree children's wear continued to grow steadily in the second quarter, and its sales point increased by 72 to 1965 during the period. It is expected that its same store sales in the second quarter of 2014 will grow by 3.1% year-on-year. 
The board of directors said that the outlook for the sporting goods industry is still more confident. The market situation will be conducive to the development of the business due to the mild recovery in the first half of the year. It is expected that the 31st degree will have better sales performance in the next few quarters, and the order will be improved in the coming year.