Milan Station Company'S Performance Declines, Counterfeiting And Dragging Shop Speed

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< p > sales of luxury goods have fallen into a recession. Recently, the Milan station Hong Kong listed companies, which sells second-hand a href= "//www.sjfzxm.com/news/index_h.asp" > luxury goods < /a >, issued a profit warning. It is expected that the 6 month mid term performance will have a "significant loss" in the same period as of June 30th.

The reason is mainly due to the slowdown in the luxury handbag retail market in the first half of this year and the weakening of consumer sentiment.

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< p > reporter inquired the 2013 Milan station's < a href= "//www.sjfzxm.com/business/ > > performance > /a > found that it achieved a turnover of HK $698 million (about 550 million yuan) last year, an increase of 3.2% over the same period last year, and net profit loss of HK $37 million 520 thousand, an increase of nearly 1.7 times compared with the same period last year.

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< p > for a variety of reasons, there were rumors that Milan station wanted to set up a search to take over the target.

But in May, Milan station announced that it failed to reach an agreement with potential buyers.

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< p > the greater the pressure on business, the greater the cost.

According to the results of the Milan station, the group's sales expenditure increased by 26.5% to HK $139 million last year due to the promotion of < a href= "http://zs.sjfzxm.com/" > publicity > /a > expenses, retail rents and the Commission of the companies operating the Macao senior club.

The contribution of e-commerce business is about HK $15 million 500 thousand, a 210% increase over last year.

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< p > < strong > false start dragging shop speed < /strong > < /p >

< p > although the performance of Milan station has declined, the reporter found that the domestic luxury secondary market is gradually expanding.

According to the "China second-hand luxury report" released by the Institute of wealth quality in late 2013, the number of second-hand luxury goods stores increased from 512 in 2012 to 823 in 2013, an increase of 37.8%.

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< p > why does Milan station, the "originator" of luxury luxury stores, open Guangdong's first store in Jiangmen instead of Guangzhou? For this reason, Zhao Dacheng, an agent of Jiangmen Milan station, told reporters: "Milan stations in Guangzhou are not opened by Hongkong Milan station. We are working on counterfeiting, so we have not been able to enter the site."

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< p > Zhao Dacheng said frankly: "domestic consumers are not willing to accept the purchase of second-hand goods mentally. In response to this, the sales policy of Milan station has changed, and about 80% of the goods are actually new goods."

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P, a specialist specializing in luxury goods in China, points out that China's second hand luxury market is far from being developed. However, most of the second-hand business companies of luxury goods are small and most of them are in a state of loss. The overall business model is single and lacks core competitiveness.

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< p > "our price is the same as the price in Hongkong, for example, the price of HK $10 thousand in Hongkong, and the price of Jiangmen Hui Yue city Milan station is 8000 yuan."

Zhao Dacheng said that because of the preferential tax rate, the price of Milan station can be the same price as Hongkong, so there will be further development opportunities.

It revealed that the next Milan station will accelerate its opening in Guangdong.

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