Lin Chiling + Underwear = Investor Impulse

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< p > what kind of new shares? < a href= > //www.sjfzxm.com/ > > investment > /a > conference can attract and retain investors' footsteps. There is a standard answer, beauty star! < /p >

There are a lot of people who will leave early in the investor conference held in Hongkong. Recently, the mainland underwear group 2298.HK (P) has been more than 200 investors.

The most notable attraction during the dinner was not the company executives, but Lin Chiling, the first beauty in Taiwan.

I saw her wearing a bright silver pearl dress, showing her career line just right. She praised the beauty of the city beauty shop with all the signs of the dolls. She was honored to participate in the underwear design of the brand.

Despite being a brand spokesperson for underwear stocks, Lin Chiling maintained her elegant and elegant goddess demeanour in comparison with other hot underwear exposed underwear models.

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< p > according to the introduction of urban beauty, < a href= "//www.sjfzxm.com/" > Company < /a > is an underwear brand operator integrating R & D, production, logistics, sales and operation. Its products include underwear, household clothes, body sculpting, thermal clothing and underwear accessories.

By the end of last year, there were 5790 shops in urban beauty, of which only 721 were self-stores and 5069 were franchises.

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< p > urban beauty finds Morgan Stanley and CICC as underwriters.

The price is 3.27 to 4.42 yuan (HK $, the same below), about 400 million shares are issued, and the fund raising amount is between 1 billion 300 million and 1 billion 770 million yuan.

With 1000 shares per hand, the admission fee is 4464.6 yuan, and the market value is 8 billion yuan.

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< p > there are investment bankers in the investor promotion conference. The Chinese underwear market is still in the Warring States period.

The market share of urban beauty is about 2.8%, and financing will enter a period of rapid growth and expansion. The North China and East China market is the focus of development. The company itself plans to increase the number of branches to 2016 by the end of the year.

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P, another brand in mainland underwear market is 1388.HK.

Unlike urban beauty, the location of the public is different from that of the city.

At the same time, the proportion of the direct outlets of the company is much higher than that of the urban beauty. Its gross profit margin in 2012 and 2013 is 81.2% and 80.4% respectively, while the urban beauty's gross profit margin is only 26.7% in 2013, of which the gross profit margin of the self operated shop is 57%, much higher than that of the franchisee's 30.5%.

The presence of investors worried that underwear price is relatively low and the number of outlets is too small, or will affect the performance of urban beauty.

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< p >, as one of the Underwriters, CICC published a report that "a href=" //www.sjfzxm.com/ "urban beauty < /a" has a good operational effect on its retail network. The self run branch only needs less than 4 months to break even, and it can be returned within two years.

The bank estimates that the average annual profit of the company can grow by 38% from 2014 to 16, and its valuation can reach about 9 billion yuan.

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< p > for underwear stocks, another matter that investors need to pay special attention to is operating expenses.

The expenses of underwear brands in marketing and promotion are relatively staggering. Among them, it is easy to create a brand by inviting celebrity endorsements and other practices.

From 2011 to 2013, the marketing and promotional expenses of urban beauty were 9 million 900 thousand, 58 million 700 thousand and 61 million 400 thousand yuan respectively.

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< p > City beauty will be listed on the 26 th of this month, when Lin Chiling's charm is great.

I wonder if the sexy platform of Lin elder sister can shake rational investors and vote for the brand with real gold and silver.

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