Why Is The Brand Of Cheap Shoes And Shoes Made Korean Star "Big Coffee" Endorsement?

There are many reasons why fast fashion brands invite top stars as spokesmen for P.

According to the analysis of the industry, fast fashion brands like top stars because of their low price image and marketing strategies for overseas customers.

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In order to get rid of the image of "cheap goods", P has invited famous actors as spokesmen.

So far, spokesmen for UNIQLO include actors Li Naiying, Jin Minji, Liu Chengfan, Bae Doo-Na and so on.

"We invited celebrities to be a href=" //www.sjfzxm.com/news/index_cj.asp "," /a ", to tell you that fast fashion brands" a target= "_blank" href= "//www.sjfzxm.com/" clothing "/a" advantage is not low price, but good quality, "a related person from UNIQLO said.

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< p > UNIQLO spokesperson in the global market is the same.

But in South Korea and Japan, another spokesperson for UNIQLO will be launched.

Gianna Jun, Gang Dong Won, Li Naiying, Jin Minji and others are Korean spokesmen.

Bae Doo-Na is the spokesman for the world market.

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< p > let the famous "a href=" //www.sjfzxm.com/news/index_h.asp "artist" /a "as spokesperson, although it helps to enhance the corporate image, but the cost is also rising.

The advertising cost of UNIQLO increased from 10 billion 200 million won in 2010 to 28 billion won in 2013, an increase of more than 1 times.

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< p > industry insiders say: "considering the TV advertisement, the advertising fee is astronomical."

Gianna Jun and Gang Dong Won, who have recently been used as spokesmen, do flat ads, but the former spokesmen will also play TV commercials.

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< p > some enterprises have launched top stars as spokesmen for overseas customers to publicize their brands.

If you can improve the visibility of visitors to Korea, it will help to enter the overseas market.

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< p > the spokesperson of the clothing brand SPAO is SuperJunior and f (x). The spokesperson of "ROEM" is Xiu Zhi, and the spokesperson of MIXXO is Sun Fei Fei and AfterSchool.

The spokesperson of the pnational fashion brand "H:CONNECT" is Uee, and the spokesperson of Dongkwang International's "PlusSCUE" is a beautiful woman.

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After the opening of "P" and "SPAO" as a spokesperson, the propaganda effect on Chinese tourists is very significant.

The "SPAO" Ming Dong store has set up a Super Junior personage model with the same size as human size, and has also set up a everysing store for SM's stars.

"A SPAO store in Ming Dong has become an essential tourism destination for Chinese tourists," said a related official of the clothing and love group.

This improves the popularity of Chinese tourists and helps to enter the Chinese market.

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< p > some fashion brands do not need regular spokesmen.

For example, the Spanish brand "ZARA" and Samsung Love Park's clothing brand "8 Seconds".

According to the analysis, because the fashion industry is changing rapidly, it can bring negative effects to an artist only by endorsing the brand.

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The strategy of < p > 8 Seconds is to use short term spokesperson.

That is to say, according to the brand image, the most popular star will be the spokesperson in a specific period.

Jin Naying, the host, was launched as spokesperson last year in Paris fashion week because of his distinctive style of dress.

"We will sign a short-term contract of 3 to 5 months with the endorser of different periods," said a related personage of the Samsung apparel brand.

We do not have exclusive spokesmen, but only when we launch activities.

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Wu Shizuo, Professor of management at Yonsei University, said: "star marketing strategy can eliminate the low price image of fashion brands." P

For example, let the image of Gianna Jun's famous brand clothes in the play be pferred to the fashion brand.

But because stars can do all kinds of advertisements, products and images may not match each other.

At the same time, there is a possibility that the brand image will be dominated by celebrities after spending a lot of money.

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