Huang Mingcui Creates Fine Online Jewellery Brand Plukka

Huang Mingcui, who resigned from the post of "creative director of Shanghai", founded the boutique online jewellery brand < a href= "//www.sjfzxm.com/news/index_c.asp" > Plukka < /a > alone. P

Plukka has always adhered to the vertical electricity supplier's business mode, always aiming at "designing the best quality in jewelry, without limit".

This mode of direct order from customers eliminates the traditional sales intermediaries, causing great repercussions in the industry.

With this advantage, Huang Mingcui can sell art jewellery and fashion jewellery that is too risky for traditional jewellery, and on the other hand, it can also guarantee profitability.

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< p > > a href= "//www.sjfzxm.com/news/index_c.asp" > Huang Mingcui < /a > first attempt to turn its online jewelry store into a physical store.

Last month, she exhibited a series of international fashion jewelry in Hongkong.

At first, she resisted the idea of the store until she saw many fans in her private fashion show.

Now she has regarded the boutique as an important means of marketing, "I personally believe that the physical store is very important for brand building.

For the time being, it is also conducive to promoting Internet sales.

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The reason why P decided to set up a physical store in Hongkong is to consider that China's huge consumer group has become one of the fastest growing consumer groups in the world. "Alone in the jewelry industry, Hongkong is the center of the whole industrial chain". On the other hand, in Hongkong, a familiar Asian country, she appears more comfortable. "Once a new product enters the locality, from buying to designing to selling online, it will not be completed in two weeks."

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When asked how to select jewellery designers, P said, "generally, judgments are made based on the predictability of their talents, such as originality, design talent and so on."

"Jewelry design really depends on your enthusiasm for it.

Because of this enthusiasm, in the face of different styles and aesthetic design, I can appreciate the beauty of the works as if it were a star. "

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< p > so far, her favorite jewelry has two pieces, one is a Chandra Diamond Bracelet ($21150) designed by Lebanese brand Yeprem, and the avant-garde design mix and structure makes Huang Mingcui fondle admiringly.

The other is the work of Mumbai designer Payal Shah, 18K platinum diamond cutting Aristato earrings. Although some of their diamonds have been traditionally cut, they still retain their original style and create a new diamond category.

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< p > > this a href= "//www.sjfzxm.com/news/index_c.asp" > new product exhibition < /a > Huang Ming Cui specially selected a bold style orchid diamond ring designed by Hongkong designer Wendy Yue. The ring is made of pine green, jade, green and three colored gems as the main keynote, with gold plated edge of 18K gold and gray black diamond.

"The beautiful colors and the atmosphere, all these detailed details make it a real work of art."

The exhibit also includes a representative of India jewelry designer Ankit Malpani, a 18K plated brass diamond ring Thrones ($3735).

Its peculiarities lie in the fact that its style design is completely out of thin air, and you can't see its trace in any jewelry design in the past.

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< p > Huang Mingcui is very confident whether Plukka can bring new driving force to the jewelry industry in Hongkong: "compared with the traditional jewelry industry's unified chain sales mode, Plukka's vertical management mode will make the prospect of jewelry retail industry clearer.

Consumers' demand for fashion and personality is becoming more and more obvious. They do not want mass and commercialized products.

The value of jewelry is more than just a lot of carats. It is also important to have fun.

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The new exhibition of < p > Plukka will last until August.

The exhibition design invited L.A. and Hongkong's big name architects. The brands they used to have were Italy fashion brand Martin Ma Ji La Martin Margiela, Paris Colette Colette and Nike.

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< p > like Huang Mingcui herself and her jewelry, I believe this exhibition will be very dramatic and tempting, and it will be tempting to recall it.

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