Zhang Xiaopeng: Part Of Dalian Textile And Garment Enterprises Adhere To The High-End Line

"After the OEM processing and incoming sample processing, Dalian garment enterprises gradually turn to the development and construction of their own brands and enter the high-end products." A few days ago, Zhang Xiaopeng, executive deputy director of the office of China (Dalian) International Garment and Textile Fair, described the upgrading path of Dalian textile enterprises.

As the basic raw material of cotton textile enterprises, cotton is in great demand. During the 2010~2011 years, the cotton market fluctuated sharply. In order to protect the cotton farmers' income, the state launched the cotton temporary purchase and storage policy for three consecutive years and implemented the bottom price acquisition for cotton.

It is reported that this year cotton The bottom price is 20400 yuan per ton, but the international price is only 15000 yuan. Due to the large domestic and foreign cotton prices and the rising labor costs, the number of loss making enterprises in China's textile and garment manufacturing industry increased gradually in 2011~2013, which were 1033, 1741 and 1818 respectively.

It is noteworthy that this year's central document No.1 pointed out that the cotton target subsidy pilot project in Xinjiang will be launched in 2014, which means that the cotton purchase and storage policy will not be implemented for three consecutive years, and the price of cotton will be released to the international level.

Zhang Xiaopeng said, this is right. Textile enterprises It is a good news that foreign cotton imports are not competitive, and foreign enterprises will use domestic cotton, and textile enterprises will usher in a new spring.

According to industry experts, Southeast Asian countries raw material Labor and other low cost, in the low-end cotton textiles still dominate. In this regard, some cotton textile enterprises have said that even if the domestic cotton prices are down, the cotton textile industry has to develop in the long run, or aim at the high end and develop products with high technology content.

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In the next three years, 50% of low-end garment enterprises hovering in the field of homogenization competition will be eliminated by the market. During the twenty-second China International Clothing and accessories fair, Tian Ping, President of Dalian garment and Textile Association, said that there are only two ways out for Dalian's clothing enterprises.

In his view, speeding up the forging and upgrading of independent brands has become the threshold for Dalian's garment industry to cross.

In recent years, China's garment industry has been faced with many problems, such as external demand, slowing domestic demand, rising costs of raw materials and labor, overcapacity, and declining profitability. All these problems lie in the lag of the development mode of China's garment industry, and the huge processing factories without independent brands.

The 18 enterprises participating in the Expo are the pioneers of Dalian's own brands. The brand products represented by Dayang, sang Fu Lan and Xiao Yun are in the high-end market of international and domestic markets in many years of practice. "The next 5 years are the key period for the brand and strong market of Dalian clothing enterprises. Enterprises that are satisfied with the stable income of OEM processing will be in the fierce competition." Tian Ping told us that at present, there are less than 20% of the 1200 large-scale clothing enterprises in Dalian. With the transformation and upgrading, Dalian garment industry will form a new pattern in the next 5 years. Enterprises without adjustment will surely be eliminated by the market.

Such an industry crisis is not only for OEM enterprises, but also for independent brand enterprises.