Open Shop Must See Money Making Promotion Treasure

< p > clothing store sales promotion is a very important step in the clothing store management now. Many entrepreneurs have a headache for how to promote your clothing. What skills can make your clothing store more profitable? The following are the main points.

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< p > < strong > 1, combined with the marketing strategy of the year, < /strong > < /p >

< p > store stores are most intimate with consumers. Companies and consumers depend on marketing communication strategies. Annual marketing strategies with different themes can establish consumers' recognition of brand image. Therefore, annual promotion plan combined with marketing strategy will enable brand image to become more intense, and consumers will have an increased brand preference. At the same time, combined with marketing strategy, resources can be more centralized and sustainable.

For example, the theme of the annual marketing communication strategy of a casual wear shop is "community life partners". The promotional activities organized by the community take the community as the main target group, showing the faith of caring for the community and living together. Therefore, a "community leisure competition" promotion campaign is held to gather the feelings of the community and increase the popularity of the community consumers.

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< p > < strong > 2, considering the peak season performance gap < /strong > < /p >

< p > any brand will almost have seasonal trend characteristics, and there will be different rates of change in performance. Therefore, the annual business plan should take account of this characteristic. Of course, the promotion plan must take into account the influence of the peak season. Besides, the off-season promotion activities will not only slow down the performance decline, but also try to promote the recognition of brand image with image promotion activities.

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< p > < strong > 3, combination of seasonal characteristics < /strong > < /p >

< p > festival includes national holidays and non national holidays, national holiday types such as national day, etc., not national holidays such as Valentine's day, mother's day, father's day and so on. Besides, Chinese traditional customs and festivals can not be ignored.

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< p > < strong > 4, annual promotional calendar < /strong > /p >

The promotion calendar of < p > is based on the annual marketing plan. The whole year's promotional activities are expressed in the form of calendar. The purpose is to make the brand fully grasp the key points of the annual promotion activities from the perspective of strategy, and also plan sales promotion activities with integrated marketing strategies.

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