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Analysis Of The Five Pillars Of Clothing Store Franchise Management

2014/3/6 13:38:00 56

Clothing StoreFranchiseOperation And Management

< p > < strong > first, provide solutions.

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< p > for example, as a href= "//www.sjfzxm.com/news/index_c.asp" > dress < /a > shop owner, it is not enough to ensure that the quality of clothing sold is not good enough.

You need to hire salesmen who know how to help customers find fit and decent clothes, hire professional tailors to wait at any time, provide delivery services to customers, and be willing to accept special orders.

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< p > < strong > Second, truly respecting customers.

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< p > most clothing stores call for respect for customers' slogans, but there are few clothing stores that actually do.

You know, rude sales not only means staff sluggish, rude and unmotivated.

Messy goods, unreasonable placement, no sign, price confusion, etc. are all disrespectful to customers.

A good clothing store will pform the basic concept of respect into a series of specific operations around people, policies and environment.

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< p > < strong > Third, establishing emotional connections with customers.

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< p > most clothing stores ignore the opportunity to engage in emotional communication with customers and concentrate too much attention on prices.

However, a low price commitment may cater for the rational demands of customers, but it can not stimulate their emotional needs.

Many clothing stores have made mistakes in ignoring customers' feelings.

They only pay attention to attracting customers by price, and simply adjust the cost of the province, without mentioning the pleasant feeling brought by the new clothing store environment.

On the contrary, excellent clothing stores try to establish a sense of proximity, love and trust with customers.

For example, journeys chain shoe stores try to create a cultural atmosphere that is consistent with the characteristics of teenagers.

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< p > < strong > Fourth, make a fair and reasonable a href= "//www.sjfzxm.com/news/index_c.asp" > price < /a > not the lowest price.

< /strong > < /p >.


< p > many clothing stores stimulate consumers' consumption through false price cuts, which only result in the loss of customers' trust.

Excellent clothing stores know that value is equal to the all-round experience of customers.

They implement the principle of fair pricing and carry out sales promotion without increasing the price when demand suddenly increases, and provide protection for the products sold.

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< p > < strong > fifth, providing convenience for < a href= "//www.sjfzxm.com/news/index_c.asp" > Customer < /a >.

< /strong > < /p >.


< p > approaching customers is an important step in clothing store sales, and is also a very skillful job.

Doing well in this area not only shortens the psychological distance from the customers, but also facilitates the paction as soon as possible.

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