The Adjustment Ratio Of Beijing Shopping Center To Brand Adjustment Period Is 60%.

< p > this year, "a href=" //www.sjfzxm.com/news/index_c.asp "> shopping center < /a > will usher in the year of brand adjustment.

Beijing Business Daily reporters yesterday from the 2014 Beijing commercial brand conference and the ninth Beijing ten big commercial brand appraisal activities announced that Jin Yuan new Yansha MALL, Xidan Joy City, Huarun colorful city, Yau Tang and other shopping centers, will carry out the 30%-60% ratio of large-scale brand adjustment.

At the same time, Wangfujing stores, Shimao department stores and many other old shopping malls will also take traditional retail to embrace the Internet pformation period to carry out strategic pformation.

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< p > as the first batch of pioneers of China's shopping center, Jin Yuan's new Yansha MALL will also have a big brand adjustment in its tenth years of operation.

According to Jin Yuan, general manager of new Yansha MALL, < a href= "//www.sjfzxm.com/pioneer/" > Wang Lihua < /a >, the shopping center will focus on the concept of the new generation of family MALL, and adjust the brand structure and composition based on life and leisure.

At the same time, it will combine with the mobile Internet to catch more young customers after 80 and 90.

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< p > in the seven years of opening up, Xidan Joy City has also opened the way of brand adjustment.

According to the relevant person in charge of Xidan Joy City, there will be 70-80 brand adjustments in Xidan Yueyue City, with an adjustment ratio of nearly 30%.

In the future, Xidan's joy city will have more fashionable brands that young people like and some emerging unique brands. Creating fashion blocks will also become a key point of this year's adjustment.

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< p > despite the overall appearance, but with the new marketing mode, Huarun colorful city has become the learning object of many shopping malls in Beijing.

Zhu Lin, general manager of Huarun colorful city, said that 60% of the brands in the Western shopping district will expire this year, and there will be a big adjustment.

"Part of the Western hot fashion brands will move to the Eastern District, the western region will strengthen the concept of family theme consumption, attracting some high rent merchants to enter."

While the western region is more clear about family themes, the eastern region emphasizes the concept of fashion.

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< p > < < a href= > //www.sjfzxm.com/news/index_f.asp > > brand > /a > adjust and catch more customers. At the same time, some enterprises will also make strategic adjustment to cater for the trend of the development of the retail industry.

Li Chunhui, deputy general manager of Beijing department store, said that the strategic pformation of shopping malls will be carried out this year, and the reform of all channels should be deepened.

During Valentine's day, Wangfujing launched its first WeChat activity with Tencent, which exceeded expectations.

This year, Wangfujing will further cooperate with Internet companies to carry out precision marketing through big data and grasp core consumer groups.

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Wang Wenfang, deputy general manager of Shimao square and three, said that last year, Shimao department stores pformed from department stores to shopping centers. P

In the initial adjustment, shopping malls also face greater pressure.

"Since the group has been developing around department stores, shopping centers need to be upgraded.

In the case of Sanlitun Taigu's operation is becoming mature and brand continues to improve, Shimao department store should not only consider its own brand structure, but also integrate into the entire Sanlitun business circle.

Wang Wenfang said that at the end of last year, the pformation of hardware in shopping malls has been completed, and the format of children has been added.

At present, Muji, love life hall and other brands have been stationed. It is expected that the shopping malls will be completed in May.

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< p > brand adjustment is the trend of the times when the traditional retail exploration is differentiated.

Lai Yang, a special analyst at the North Business Research Institute and Secretary General of the Beijing business economics society, said that the future standardized shopping center mode dominated by mainstream brands would be eliminated and replaced by the introduction of personalized brands.

Guo Zengli, director of China shopping center industry information center, believes that the adjustment of shopping centres should focus on brand segmentation. If we just increase the catering and entertainment formats, we will not only bring about the growth of business performance, but will again fall into the awkward situation of homogenization.

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