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Clothing Management Has Three Tricks To Let You Win.

2014/1/25 17:00:00 44

Clothing ShopBusiness SkillsShop Strategy

First, the comparison should be compared with those with the same investment quota. The first step is to choose the most important condition for clothing. Location will directly affect the turnover. It is very important to choose the right place for sale according to the characteristics of the product.


Two. The overall image, lighting and products of the shop. display Will also directly affect sales! People rely on clothes and makeup, Buddha wants gold clothes, clothes also need to be packed! Good clothes are sold on the stalls. They sell goods and make people believe that he is brand goods. It is very difficult.


1, do not think that cheap clothes can be decorated as casual as possible, the overall image should be in place, the overall look is the brand shop, the door is clear advertising clearly shop. promoting products The price of the shop is so clear that the people passing by are very clear about what they are selling in the shop. The old decoration should be spent again and again, and the customers' psychology is so. The shops with poor decoration are sure to sell bargains. The shops that are well decorated are sure to sell high grade goods, and a good bargain can be bought in a well decorated shop, that is, value for money! Otherwise, why should the brand pay attention to the overall image? The important point is that the same clothes hang on different grades of shops will have different effects. Do not affect the grades of their clothes because of the overall image of their stores, and affect the customers' desire to buy.


2, lighting and other hardware are also very important. Lighting can also make clothes more attractive, but different lights will have different effects. The combination of cold and warm is the most suitable clothing store. If all of them are cold light (that is, usually seen white light), the shop is bright, but it feels pale and not warm enough, and the clothes will not look soft enough. Plus the warm light lamp (usually seen in the spotlight and yellow light) can neutralize the feeling of sadness, and the clothes that are irradiated are also more moving. Air conditioners need to be ready in summer. Otherwise, it is very difficult for customers to retain customers in the store.


Three. Sale And services: how to sell clothes, how to retain customers, how to treat old customers!


1, when customers try to wear, they should be recommended timely, their mouths should be sweet, and customers should be patient. Although some customers are very bad, or quarrel with their husband (wife) yesterday, you still have to bear your heart and smile. Poor service means no business. With good service attitude, your repeat customers will become more and more.


2, treat customers who enter the shop, can not be overenthusiastic, but can not be unreasonable. If the customer picks up a certain piece of clothing to start looking back and forth, he can try it on, and can recommend similar styles for his multiple choices. One thing, it is really inappropriate for a customer to wear clothes. Do not necessarily say the right thing, just want him to buy it. People are all long eyed. Next time he will not be patronizing this shop. If he fits on his body, he can tell you well, and he can help you to introduce business.

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