Zhang Fengwei, Secretary General Of Shenzhen Underwear Industry Association, Visited New Store Network.

< p > October 16, 2013 afternoon, Zhang Fengwei, Secretary General of Shenzhen lingerie industry association, visited the new store with five people. He talked with the new store network high level about the transformation, upgrading and development of the underwear brand enterprise of e-commerce service. Zhang Secretary highly praised the innovation of the new business network under the online and offline "a href=" //www.sjfzxm.com/ "target=" _blank "dress less than /a guide shopping alliance" business model, and promised to promote closer cooperation. < /p >
< p align= "center" > < img border= "0" alt= "" align= "center" src= "/uploadimages/201311/01/20131101015236_sj.JPG" / "< /p >
< p > < strong > entity store will be transformed into experiential shop < /strong > /p >
< p > Zhang Heng, chairman of new store network, predicts that in the next 3 to 5 years, the function of the entity store will change, and the functions it will assume will be transformed from the current storage and sale to brand communication and customer experience. With the help of Xin Dian net terminal guide, on the one hand, customers can enjoy the consultative consumption experience in the physical store. Besides the goods displayed in the physical store, the terminal shopping guide can also show that the brand is not enough to display all the goods in the store. And the complementary products that do not conflict with the store brand will also be absorbed into the terminal purchasing machine. < /p >
< p > on the other hand, customers will buy the goods selected through the terminal guidance machine, then just wait for the logistics to deliver goods to the households, so as to achieve easy shopping. At that time, warehousing and logistics will be handed over to a more professional and faster channel. < /p >
< p > < strong > O2O application in the era of big data < /strong > /p >
< p > the advent of big data era will win the market for good companies that use massive amounts of data. The new store network terminal guidance machine is also keeping pace with the times. The new online platform can help users to collect data from the terminal in real time, and compare the data through data system, analyze customer's consumption habits, consumption levels, personal preferences and other contents, so as to provide targeted product promotion and after-sales service, and at the same time, feedback customer information to offline experience shop, and further maintain customer relationship. < /p >
< p > O2O data analysis can not only accurately find customers' purchase needs, but these data can become an important basis for manufacturers to adjust the quantity of production, and effectively reduce inventory. < /p >
The Secretary General of P, who is familiar with the electricity supplier industry, after listening to the introduction of the new a href= "//www.sjfzxm.com/news/index_c.asp" > O2O "/a" mode, said: the new store network mode is supported by the government at present. The development of e-commerce in the future is bound to move towards the market segments, including the clothing industry, the liquor industry, the electrical appliance industry and so on, and the whole category of e-commerce will face greater challenges. < /p >
< p > Secretary Zhang said that the O2O mode will effectively solve many problems in the underwear industry at present, such as < a href= "//www.sjfzxm.com/news/index_c.asp" > underwear < /a > product size is relatively rich, it is difficult to display the integrity in the physical store. The electronic shelves of the new store network terminal shopping guide system can help solve this problem. Secretary Zhang affirmed the integration and complementarity of the new store network. < /p >