Does "Hunger Marketing" Win The Praise Of Millet?

< p > netizens "TNITF" found that the panic buying button on the panic buying page was nominal, because the button did not go through post request, but directly generated the "sold out" page.

"The so-called button is just showing up the rush box."

Once released, micro-blog immediately caused a great stir on the Internet.

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< p > < strong > hunger marketing allows users to love and hate "/strong > /p".

< p > hunger marketing is one of the magic weapons of millet company's "a href=" http://pop.sjfzxm.com/popimg/xm/index.aspx "marketing" /a > success. But when millet has become a big company valued at $10 billion, does it still insist on this trick? Many people think that millet should start learning to be a real Hard Suits Inc, with solid production and solid distribution. If Millet's hunger marketing is limited to capacity and capital, now, millet should have the strength to bid farewell to it.

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< p > > a href= "//www.sjfzxm.com/news/index_p.asp" > Lei Jun < /a > is called Rebs by rice noodle. The Apple Corp he worshipped is the originator of "hunger marketing".

But in the local market, Apple will soon spread its new products all over the United States, but its mobile phone seems to be out of stock forever.

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< p > hunger marketing has benefited enterprises, but it has made consumers more worried and helpless.

For example, some netizens complained, "is there any sincerity to sell products? Is it very interesting to let buyers get beaten up and beaten?" even if fans have a day to give up! "< /p >

< p > < strong > millet hunger marketing the real intention -- word of mouth communication < /strong > < /p >

< p > but for now, < a href= "http://cailiao.sjfzxm.com/" > millet < /a > does not seem to give up the meaning of hunger marketing.

According to the analysis of senior media and people's belief in Hai Guang, "recalling the success of Xiaomi company, there are two factors that can not be ignored. One is its low price, the two is the successful use of word of mouth in the age of social media.

But in fact, these two points often can not exist at the same time.

If a consumer buys a mobile phone at a low price, it will hardly have the power to spread word of mouth to his friends around him, and "hunger marketing" will continue to create such a power that makes it possible to buy millet phone itself.

From this perspective, the "shortage" is the style of millet, leaving the shortage, and millet can easily become a low price cock wire product.

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< p > Xin Haiguang believes that it is a commendable and admirable thing for millet to continue to run hunger marketing to the extreme, but at the same time it is walking tightrope.

Xiaomi has never met any opponent who is worth mentioning. Imagine that if Zhou Hongyi made a lot of efforts to create hunger after millet, suddenly a manufacturer began to distribute the commodities with similar cost performance to the market to a large extent. What would happen? What would happen?

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< p > millet is a success, but even in the age of social media, a great Hard Suits Inc is ultimately built on technology, design and production. Marketing is really important, but at least historically, no hardware manufacturer has developed into a big Mac by marketing. Of course, such marketing driven giants are everywhere in the field of rapid growth. But the question is, can millet make mobile phones into fast moving products? < /p >