Footwear Industry Entered The Era Of "Fast Fashion"

On the eve of national day, the world flagship store, known as "fast fashion" brand UNIQLO, is 8000 square meters in Huaihailu Road, Shanghai. It has become the largest flagship store in the world. The first day of sale is alarming.

Meanwhile, with the "fast fashion" brand of the local fashion, 23 stores opened in the country during the National Day (including renovation), and many stores made quite good sales results on the day of opening up.

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< p > under the situation that many traditional shoes and clothing brands are stocked with high inventory and tight stores, the fast fashion brands at home and abroad have taken the opportunity to speed up their expansion in the domestic market and do well in their performance.

According to statistics, as of the end of August, ZARA, H&M, UNIQLO, GAP and other four international fast fashion brands have reached 562 in mainland China.

Among them, UNIQLO is the largest, up to 225.

In 2012, the overall performance of China's shoes and clothing brands showed a downward trend, and the sales performance of the company continued to grow. The first half of this year also has a certain increase compared with the same period last year.

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< p > in addition to many domestic a href= "//www.sjfzxm.com/news/index_c.asp" > clothing brands < /a > have studied ZARA, UNIQLO and other "fast fashion" brand development "fast fashion" mode, in recent years, Chinese sporting goods brands, which are subject to inventory pressure, have begun to try to pform the "fast fashion" field.

According to relevant media reports, Lining, once the elder brother of the Chinese sports field, has made the first adjustment and began to learn "fast fashion". And he started the same with Fujian, Quanzhou.

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< p > why "< a href=" //www.sjfzxm.com/news/index_c.asp > fast fashion > /a > has gradually gained the attention and recognition of China's < a href= > //www.sjfzxm.com/news/index_c.asp > shoes and clothing industry < /a > and the market. The consumption structure of Chinese society is close to the Pyramid shape, the high-end consumption crowd is at the spire, and the mass consumer groups are in the tower and the bottom of the tower.

At present, China has a population of over 1 billion 300 million, and mass groups constitute a huge consumer group.

In today's era of rapid economic development and information technology, they accept fashion information and fashion pursuit, and high-end consumer groups are no different, they are quickly dyed by fashion.

However, in pursuit of fashion, they also demand the price of the people.

Consumption is more rational and pursues "conditional fashion".

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< p > China's market needs a revolution to popularize fashion, return fashion to the public, and truly realize the fashion of the whole people.

This revolution does not take too long. In recent years, the development of mass fashion in China has made us see hope. "

Chairman Ding Hui said.

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< p > industry insiders predict that after China's clothing industry has experienced the era of brand creation in the southeast coastal area, the next clothing "golden age" will surely be a "fast fashion era".

ZARA, H&M and so on are only "fast fashion" individual representatives. More "fast fashion" brands and even no brand "fast fashion" products will emerge like waves.

This is undoubtedly a major direction for the development of shoes and clothing brands in China.

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