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It Is Important To Improve The Price Of Brand Clothing.

2013/9/16 20:00:00 38

Brand Clothing Cost Performance Brand Image

nowadays people are shopping. Shopping experience is different from that of ten years ago. Shopping malls are like clouds. < a href= "//www.sjfzxm.com/news/index_c.asp" > brand clothes < /a > more like clouds, with many styles and many varieties, it is dazzling. But it is easy for people with a heart to find that the price of a pair of basic leather shoes is almost 1000. One of the most common sweaters is 500 yuan. So even if some people go crazy shopping, they start to wake up to see if they have bought something worthless. Why does a friend buy something similar to himself but costs only half of the price? Why does it cost so much to travel abroad? After all, it's best to buy more than rich people these days. 
 brand needs to give the soul /p >
, and it will come out. Lining's brand price plummeted and no one asked for it. < a href= "//www.sjfzxm.com/news/index_c.asp" > Nike < /a > sales rose sharply. It is not difficult to find that real international brands always give a higher price to a higher spirit, so that buyers are willing to pay their pockets. Just like Nike, how beautiful the Olympic Games are and how to put them into practice. It is respectable for consumers to wear such brands, and prices can be ignored. But if some local brands do not do too much to enhance their brand, instead of dumping their stocks, regardless of their brand image, who is willing to spend almost the same price to buy such brands? 
 brand needs self respect 
 > a href= "//www.sjfzxm.com/news/index_c.asp" > local brand < /a >, it seems to remain at the cost price multiplied by 4~5 times is the level of selling price. From design to finished products to sales is quite unconsidered. Even now there is a new industry in China: OEM, a company that specializes in providing styles and samples and even large production services for a Brand Company. Such companies can often be made up of 2-3 people. They hire a designer, or the so-called market buying hand, go to the wholesale markets, buy samples from the brand shops, sell them to Brand Company appropriately, and often different Brand Company will choose the same style to put into production. The only difference is just a trademark and the selling price on the tag. It is obvious how deceived consumers are. Some of the products with high price are basically 100% from a wholesale stall, and more than 100 can buy one. How can a customer pay 1000 yuan to bear it? 
 brand needs unique skills: /p >
 what is more cost-effective? If the same style appears in the wholesale market and hangs an unknown brand mark, people will choose the former. Because on the premise of not caring about the brand, the former is more cost-effective and more cost-effective. 
 famous brand, the same material, the same style, the former cost control is good, the style is many, the chance of crash is small, the latter price is high, the quantity is big, I believe all people will similarly choose the former. This is the winning weapon of the international fast fashion brand, and no one has their own spirit of innovation. No one can update them quickly. 
 these fast fashion international brands compare with the blind "elevation" of China's local brands, so that we can see more about how they digest the high cost and achieve the "cost-effective" positioning. 
 take UNIQLO as an example: a super lightweight feather garment series has created its own miracle in China. Bosideng, a well-known local, has opened up the distance of technological innovation. Technological innovation, but the price has advantages, and has rapidly completed its market expansion, realizing the digestion cost with small profits but quick turnover. 
 take ZARA as an example: a good battle comes from the concentration and utilization of the supply chain. Make it the top in the fast fashion field, where the cheaper production routes are, where the nearest market layout is, and the way to maximize the supply chain is to win the unbeaten medal. 
Compared with P, China's shoes and clothing enterprises are lazy. They are really worrying. They don't plan anything and pay nothing. The era that they just want to win high profits by raising prices is long past. In the face of increasingly rational consumers, high inventory mountain is the best warning. Good things should be learned conscientiously and draw inferences from others, so as to attract people's attention. Blind localization will only allow these enterprises to stagnate and not to make progress. Otherwise, it is useless for Chinese people to shout slogans against Japanese goods.