Terminal Retail Capability Will Become The Core Competitiveness Of Enterprises

< p > is also the peak period of the order meeting.

Recently, many garment enterprises in Quanzhou have held an order meeting.

At present, "wholesale pfer to retail" has become a common understanding. Fujian clothing enterprises on the one hand do deep industries and go deep into the terminal; on the other hand, do broad industry and build men's living hall, while upgrading the terminal image, at the same time, improve the profitability of the terminal.

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< p > < strong > establishing the new retail department < /strong > /p >

Less than p days ago, the 2013 winter order meeting of China fashion casual men's leading brand wolf family opened the curtain on the theme of "Li Lian".

In the winter order meeting of the wolf family, a new Department - terminal Department has been widely recognized by thousands of store managers, hundreds of dealers and dozens of provincial representatives.

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< p > < < a href= > //www.sjfzxm.com/news/index_c.asp > > Shi Hairong, chairman of the war wolf family, it seems that "wholesale to retail" is the major trend of the future garment industry. The competition of the garment industry will be held at the end of the war, and the terminal retail capability will become the core competitiveness of the enterprise.

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< p > August 25th, Fujian Province, "a href=" //www.sjfzxm.com/news/index_c.asp "> dress > /a", the veteran brand of the enterprise, the rich man bird dress in Xiamen convened the order meeting entitled "Chinese gentlemen and retail winning".

At the meeting, the rich man put forward the idea that the retail industry will be upgraded to an unprecedented level in the future.

It is understood that the rich birds wear men's clothing has also set up a new retail companies.

Product development, sales channels and retail companies will become the three carriages of rich birds.

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For a period of time, P, including the seven wolves, nine Mu Wang, and Lun Lang, and other civilian faction leading military uniform enterprises have shifted from wholesale to retail. As early as 2011, seven wolves put forward a thousand shops rectification plan.

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< p > < strong > launch the fourth generation terminal store < /strong > /p >

< p > to actively pform to the terminal, the wolf family has launched the fourth generation of new terminals, and has been gradually implemented in thousands of terminals nationwide. The industry has said that the latest fourth generation shops launched by the wolf family are the upgrading of its terminal image.

For the new terminal, Feng Li, chief executive and director of operations, said terminal is the window of the brand. It can express vivid brand emotion to consumers, convey the brand culture to consumers, and convey the brand's understanding of fashion trends.

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< p > "we have developed a totally new fourth generation terminal image, optimized all aspects of sales and services, and made a new visual upgrade, including display, clothing matching, etc."

Zhu Qunbo, director of the sales channel of rich birds men's clothing, also told reporters that in addition to making new improvements to the retail market in 2014, Fu Ying bird will work hard on the consumer shopping experience. "The fourth generation terminal will be pformed from a single a href=" //www.sjfzxm.com/news/ index_c.asp "> men's dress < /a > to men's articles such as accessories, men's bags, men's shoes and men's clothing, so as to create a brand-new brand positioning of Chinese gentlemen.

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< p > < strong > to improve the terminal performance > /strong > /p >

< p > in addition to improving the image of terminal, enterprises are more concerned about the improvement of terminal performance.

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< p > wolf family has further standardized the display through the new terminal department.

Feng Li introduced that in each store, the performance of each region is different, and the store has the best selling position and the worst position.

By scientifically planning the change of line and display, the efficiency of unit area can be improved, so that the total benefit of shops can be improved.

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< p > in order to enhance the business performance of the store, Fu Fu bird men's clothing has made innovations in the order mode.

It is understood that this year, Fu Fu bird men's clothing from the single product orders to the combination of ordering pformation, from the use of pad (mobile online ordering system) order to iPad (based on Apple's iPad platform online ordering system) Order upgrade, "these two reforms will help scientific ordering, reasonable orders can make sales at least 20% increase, and reduce inventories by 10%."

Hong Huihuang, President of rich birds men's clothing.

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