The Net Profit Of Happy Birds, Nine Herd Kings And Busen Shares Is The First Negative Growth.

< p > > a target= "_blank" href= "//www.sjfzxm.com/" > clothing < /a > industry downturn. After the sports clothing brand has handed over the loss performance, the "top quality" men's wear brand in the industry also appeared obvious decadent in the first half of this year.

After the news of the downsizing of men's clothing and Qipai men's wear, half a year's report cards handed out by several men's clothing listed companies showed negative growth in net profit of more than half of the companies, including the nine shepherd kings and the good news birds.

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< p > over half of the companies had negative growth < /p >

< p > men's clothing category has seen a marked negative growth this year.

Of the 11 listed companies in the statistics, 6 showed negative growth in net profit, such as reporting birds, the net profit in the first half of the year was 78 million 305 thousand yuan, down 37.41% compared to the same period last year; the net profit of Busen shares was 11 million 316 thousand yuan, down 39.93% compared to the same period last year, and the net profit of the nine Mu Wang was 290 million yuan, down 14.03% from the same period last year. Besides, there was a negative growth of the products including the king of Chu, George White and Dayang.

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Less than P, it is noteworthy that men's clothing is still a better category in the overall downturn of clothing.

Last year's China Daily reported that only 3 companies had lost profits. Among them, the net profit of the news bird and the nine herd Wang reported increased by more than 40% year-on-year.

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< p > but from the annual report this year, the profit of men's wear industry has been shrinking obviously. The first time in the middle market has been negative growth since it was listed on the news birds, nine Mu Wang and Busen shares.

In addition to the negative growth of some companies, the growth rate of other men's wear industry listed companies has slowed down significantly, such as the seven wolf, net profit growth has dropped from 41.72% to 3.51%, and the card slave road has dropped from 51.65% to 11.63%.

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What's more worrying about P is that the industry downturn is not yet bottoming out.

The news bird expects net profit to decrease by 20%-50% from 1 to September, and Busen shares expect net profit to decrease by 30%-60% from 1 to September.

In the first half of the year, the seven wolves are also expected to reduce net profit from 1 to September by 0%-15%.

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< p > clothing industry inventory exceeds 30 billion < /p >

< p > from the industry as a whole, the overall inventory of 21 garment listed companies is still rising. Data statistics show that the inventory in the first half of this year is 35 billion 745 million yuan, a slight increase compared with last year.

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< p > from the industry subdivision, men's stock is still rising, and the stock of industry is 31 billion 127 million yuan, of which the stock of reported bird is 866 million yuan, up 31.61% compared with the same period last year, and the finished product inventory amounts to 730 million yuan.

Busen stock reached 203 million yuan, up 6% over the same period last year.

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< p > the cash flow of the cash birds is -3 billion, compared with 100 million yuan in the same period last year.

Similarly, Busen shares also suffered a negative cash flow rate of -8133.84 yuan, an increase of 67.74% over the same period last year.

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< p > in the subdivision industry, only casual wear inventory fell, such as the a target= "_blank" href= "//www.sjfzxm.com/" > dress < /a > inventory dropped from 1 billion 752 million yuan in the same period last year to 1 billion 520 million yuan, Semir clothing inventory from last year's 1 billion 473 million yuan, slipped to 1 billion 82 million yuan, but sales gross margin fell 2.67%, showing that it is to promote the way to inventory.

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