Dehui Helps Xinjiang Fashion Brand Exhibition

< p > "the purpose of organizing the Asia Europe Silk Road clothing festival is to speed up the development of the clothing industry in Xinjiang, promote the construction of national costume brand, carry forward the traditional dress culture of Xinjiang, expand the social awareness and social influence of Xinjiang clothing brand, promote the cooperation between China and Western Asian countries, and make Urumqi a fashion capital comparable to Turkey and Istanbul."

On August 12th, at the second Asia Europe Silk Road clothing festival press conference, Liang Yongru, deputy director of the autonomous region economic and Information Committee, expounded.

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< p > as the supplement and continuation of Asia Europe Expo, the from September 7th to 11th "Asia Europe Silk Road garment Festival", with the theme of "colorful ethnic groups, colorful fashion and colorful ethnic costumes heading for the world", will become a comprehensive economic and trade platform for developing the clothing market of Central Asia, Western Asia and Russia.

In order to attract more domestic and foreign exhibitors to learn about Xinjiang and understand Xinjiang's local clothing culture, one of the organizers of this event, Xinjiang de Hui International Garment City, made preparations on the eve of the clothing festival.

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< p > < strong > domestic famous clothing brand convergence exhibition < /strong > < /p >

Sun Yuemin, director and general manager of Xinjiang Dehui Commercial Management Co., Ltd., said that the total exhibition area of this clothing festival is 35000 square meters, with more than 1000 booths.

At that time, the top 100 textile and garment brand enterprises, the ten major professional clothing brand enterprises in Xinjiang, the famous fashion designers at home and abroad, the Korean clothing association, the Wuhan clothing association and Guangzhou Garment Association will participate in this clothing festival.

Guangzhou white horse, Hangzhou Sijiqing, Liaoning West, Harbin Yibo, Jiangsu Changshu Tianhong and other national well-known clothing wholesale market will organize nearly 100 garment brand participants, and have entered the venue of the Asia Europe Silk Road clothing festival and the first pregnancy baby show.

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< p > < strong > Xinjiang 100 local clothing enterprises gathered < /strong > /p >

< p > in addition to inviting famous brands of clothing companies to attend the festival, there will be more than one hundred local garment enterprises in Xinjiang.

It is understood that at present, there are about 120 booths in Xinjiang's local clothing enterprises, about 30 more than in 2012. Meanwhile, the number of booths for children's and children's wear products exhibition is about 1000, with an area of 35000 square meters.

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< p > in addition, one of the highlights of this festival is Asia and Europe fashion week. 9 famous designers from Russia, Turkey, Spain, Kazakhstan, Uzbekistan and other 8 countries and regions, and the famous underwear brands of China, the underwear and the excellent local clothing brands of Xinjiang will appear on the same stage. It is estimated that the fashion will be released more than 24 times.

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< p > < strong > Xinjiang < a href= > //www.sjfzxm.com/news/index_c.asp > ethnic dress < /a > exhibition activities splendor < /strong > /p >

To accelerate the development of local garment industry and promote the construction of national clothing brand is also one of the main themes of the fashion festival. < p >

According to the introduction, the second Asia Europe Silk Road garment festival will add many bright points on the basis of last year's development: focus on vigorously developing the strategic planning of textile and garment industry, hold the forum of Xinjiang and Xinjiang garment enterprises, explore policies and measures to speed up the development of Xinjiang's textile and garment industry, encourage the mainland garment enterprises to invest in Xinjiang, and hold the final of the second Xinjiang fashion designer competition. At present, 63 local competitors are participating. On the basis of the ten national costume brand selection last year, the ten Xinjiang professional clothing brand selection is held, and the brand building of Xinjiang's clothing industry is continued.

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The "beautiful project" fashion show, led by the women's Federation of the autonomous region, will also be unveiled in September 11th. The exhibition will showcase the beauty of Xinjiang women at home and abroad. P

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< p > > in addition, < a href= "//www.sjfzxm.com/news/index_c.asp" > clothing festival < /a > will also carry out the "national clothing and clothing community walk" activities for the first time. When the colorful traditional costumes of various ethnic groups will enter the community, residents can enjoy the colorful traditional costumes of Xinjiang and enjoy the fashion and popularity of Urumqi Fashion Festival from the "zero distance".

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< p > < strong > Xinjiang first selected ten major a href= "//www.sjfzxm.com/news/index_c.asp" > professional wear < /a > brand < /strong > /p >

< p > professional clothing is an important category of clothing. It will also have a display platform on the current Asia Europe Silk Road clothing festival.

Although the scale of garment manufacturing in Xinjiang is still small, the design, production and manufacture of professional clothing is an important force in the apparel industry chain.

In the current Asia Europe Silk Road clothing festival, the first Xinjiang apparel industry's top ten professional clothing brand selection activities will be launched simultaneously.

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< p > it is understood that according to the "Xinjiang clothing industry's ten major professional wear brand evaluation method", all the clothing enterprises registered in the industrial and commercial administrative departments at all levels in the autonomous region (mainly clothing, professional uniforms and professional work clothes) are mainly engaged in clothing, clothing design, production, processing, brand operation, investment and trade.

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< p > the enterprises that enter the ten major professional wear brands in Xinjiang need to meet the following requirements: the annual sales revenue of the enterprise should reach more than 5 million yuan and the profit is more than 500 thousand yuan; the enterprise must have its own brand and have a certain brand awareness; the enterprise has certain advantages in the design resources of the occupation clothing, and the product marketing effect is better; the enterprise has a perfect corporate governance structure, operates according to law, pays taxes according to the regulations, has a good corporate culture and social image, and so on.

In addition, enterprises that have won the brand names of well-known trademarks, famous brands in China, famous brands in Xinjiang and famous trademarks in Xinjiang have made significant achievements in technological pformation, new product development, new technology extension, new technology application, etc., or the good construction of enterprise informatization will also play a role in the evaluation results.

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Sun Yuemin, director and general manager of Xinjiang Dehui Commercial Management Co., Ltd., said that in order to help establish the image of Xinjiang's local clothing brand, the New Asia Europe Silk Road clothing festival has increased the "ten major professional dress brands" in Xinjiang, and supported Xinjiang local clothing enterprises to implement the famous brand strategy and set up their own clothing brand in the whole country.

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