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Domestic Sports Brand Collectively Fell Behind, And PEAK Closed Ten Stores In Half A Year.

2013/7/23 19:58:00 28

yesterday, on the street of sporting goods in Wuchang's Democratic Road, many sports brands were discounted, some even 1 fold. Businesses are desperately crying out for /p.
 Lining: 
 new products will be on sale at the discount of 
 Nike: 
 over the past few years, there are more and more repeat customers. 
 yesterday, reporters visited the sports brand market of Jianghan Road, Si men's gate, Chai Jiao Lake Wanda and other commercial circles, and found that almost every domestic sports brand was on sale. 
 < < a target= "_blank" href= "//www.sjfzxm.com/" > clothing < /a > 9 yuan, three yuan 99 yuan, < a target= "_blank" href= "_blank" > shoes < < two pairs 80 yuan. " A PEAK store at the door of the division posted information on discounts. In addition, there are 19 yuan and 39 yuan discount zones in the store. 
 store manager introduction: "we have been engaged in activities for 1 months, this is the lowest discount, but the effect is not good." 
 PEAK official website shows that most of the products are on sale, but online sales have not increased significantly. 
"P > PEAK Wuhan agent Cai manager said that after the two quarter of this year, the Wuhan market PEAK has closed nearly 10 stores, in addition to the weak purchasing power, the weather is changeable, and the stock is also the main reason. "Store rents are too expensive, and closing stores can reduce losses." 
 it is understood that there are more than 30 stores and franchisees in PEAK, and the total number of outlets has reached 1/3. 
 yesterday, in a pedestrian street in Jianghan Road, Lining launched a promotional message of "40 percent off, two, 50 percent off", while on the other side of the street there was an agent shop that launched "Lining 80 percent off" promotion information. 
 seeing that the customers of agents are coming in and out, the volume of traffic is very large, while the direct stores are very cold. Xiao Wang, a guide salesman, said that they are two channels with different pricing and different activities. "In the past, it was a discount for seasonal products or special festivals. Now the new products will be directly discounted on the market." 
 it is understood that at present, Lining's agent in our city is only one of Jay's company, which represents 8 domestic and foreign sports brands such as Adidas, Nike, Lining and CONVERSE. Jay's guide, a salesperson in Jianghan Road, is a company that specializes in selling low discount products all the year round. Most of the products are over season and sizes are not available. They are basically discounted every day. "The jacket is basically 60 yuan, and the shoes are about 150, or even lower." 
 the reporter saw that the pricing of some commodities was directly priced by the black label pen of the agent, and the salesman introduced that it was more convenient to calculate the discount in advance. 
 Lining, director of marketing department of Wuhan branch, said that there are nearly 20 Direct stores in the city. Compared with the dismal last year, sales volume has not improved significantly this year. 
 recently, Lining's official website has sold nearly 5 items of merchandise and sold some commodities at 39 yuan. In addition, the official website also implemented the "discount after full reduction" activities. 
 reporter found that Lining sold 19 yuan in Van gentry products, the average price of 29 yuan. Taobao, Tmall and Jingdong's Lining mall continue to offer discounts. 
 a shopkeeper of a Nike store in Wangjiawan told reporters yesterday that Nike has three agents in Wuhan. The recent discount is basically around 20 percent off, and sales are slightly better than last year. "In fact, we do not have much higher discount than domestic brands. In recent years, there are more and more customers." 
 an industry insider told reporters that some sports brands in China are too functional and old fashioned. They can no longer meet the needs of consumers. Foreign sports brands are beginning to rely on channels to sink and occupy the original survival space of domestic sports brands. 
 reporter visited China Research Pu Hua "2013-2017 years sports goods industry development prospects and future investment strategy prediction report" that although the domestic sports brand continued to slump, but the international sports brand has been expanding against the trend, Adidas, Nike and other brands this year, the sales volume has steadily increased.