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Big Brands Are Fighting In London And Paris Milan Men'S Clothing Week.

2013/6/17 19:33:00 39

Milan MenswearMilanMenswear

< p > with the announcement of Dolce & Gabbana's joining the London men's clothing and holding a party in its fourth stores in London and bringing the latest men's tailored series, the crisis of Milan fashion week has once again become the focus of media attention.

As one of the most important brands in Milan fashion industry, Dolce & Gabbana has great significance in leaving London.

If we start at the beginning of London men's wear week, Burberry will be duty bound to return home from Milan. It's reasonable for us to move back to our hometown in Dolce. Gabbana's behavior is somewhat rebellious.

< /p >


< p >, so the "big guys" in Italy fashion industry jumped out to show their position.

First of all, "Giorgio Armani", who believes that the focus of Milan fashion week is to show Italy's creativity rather than the activities of Italy brands when they are abroad.

This article is obviously aimed at the announcement of Dolce & Gabbana on London men's wear week ago.

In addition, he took this as an excuse for his many years' reluctant to join the Italy National Fashion Association.

He demanded that those Italy brands who make their show abroad will return to Milan to make a show, thus providing a "very important signal".

This is the condition for him to join the chamber of Commerce, and also a symbol of "new spirit".

Over the years, he said, putting Giorgio Armani on its last day in Milan fashion week is strategically important: to keep all media at the end of fashion week.

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< p > in fact, as early as last September, Roberto Cavalli pointed out the confusion in the management of Italy national fashion house.

He accused herself of being a member of the chamber of Commerce, but still looking at the faces of the two non chamber members of Giorgio Armani and Dolce & Gabbana, who had to avoid them at the time of the show.

Even those "foreign brands", such as Gucci and Fendi, which originated in Italy, but were bought by French group Kering and LVMH respectively, are better than Italy brand, such as Roberto Cavalli.

< /p >


"P", the new vice president of the Italy national fashion trade association and the CEO of Prada S.p.A Patrizio Bertelli, is quite tough.

He said that if two brands were willing, it would be too late to come back to join the June men's wear week.

The president of the association, the respected Mario Boselli, is very calm. "These two brands should be deleted from the fashion calendar. We can help arrange their shows, but they must be voluntary."

< /p >


In the uproar of the P industry, whether it is Armani or Italy Fashion Association, it is for the sake of Italy's fashion industry, why not join hands together? In the face of public opinion and national complex, Armani chose to stay in Milan for the June fashion week, but whether to join the Italy chamber of commerce will have to discuss it again.

Dolce & Gabbana has not issued any statement on the future fashion show.

< /p >


In the latest interview with Bertelli, P asked the Prada group's other important brand, Miu Miu, why she showed up in Paris. Bertelli replied from the angle of Mrs. Miuccia Prada: "she worked in the studio day and night, every detail of the show should be taken care of.

So it's absolutely impossible to produce two shows in the same week.

If it were still fashionable week in Milan for second weeks, that would be possible.

In fact, the decline of Milan fashion week was not an emergency. Valentino and Diesel went to New York, and Moschino went to London.

The brands left behind in Milan are less and less.

With the rise of London Fashion Week, Milan's foreign invasion has intensified again, and this time it has finally come to Dolce & Gabbana, one of the most important brands in Milan fashion industry.

I am afraid that the Italy Fashion Association should really review itself and whether it has done its best in organizing and promoting the development of fashion week. < /p >

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