Home >
Marketing Technology Will Promote The Development Of Footwear Industry In Jinjiang
< p > Jinjiang is China's < a href= "//www.sjfzxm.com/news/index_q.asp" > sports shoes < /a > the most concentrated brand area. It has 12 listed companies and more than 300 brand enterprises, represented by Anta, 361 degrees, XTEP, Xi De long, and so on. At this year's exhibition, all brands have produced the most proudly marketing cases to demonstrate brand appeal and market orientation. < /p >
< p > Anta and 361 degrees continue to adhere to the strategy of leading the brand building by competitive sports. The Chinese Olympic Committee, the World University Games and the CBA league are the stage for their brand to gallop. In contrast, they are the main body of the national fitness brand, trying to avoid the crowded marketing field of competitive sports and open up a broader brand development space. < /p >
"P", "Xi Long lung" and "Wanli line" of the national fitness program, the brand has been deeply rooted in the hearts of the people. The concept of "happy bird sports" is refreshing. XTEP has almost incorporated the sponsorship interests of the national marathon races into the arms, and is doomed to be indissoluble with running. From the feedback from the market, two marketing concepts have been successful. Anta continued to maintain its high growth in 2010. Its market value ranked first in the same industry, more than HK $30 billion, and annual sales exceeding 7 billion. In terms of channel construction, it made great strides toward the "Wan Dian" target. However, Xi long long, noble bird and so on also made outstanding achievements in the two or three line market, and the terminal stores broke through 5000 in succession, and gradually dispersed the competitors of the same scale. < /p >
< p > < < a href= > //www.sjfzxm.com/pioneer/ > > marketing innovation > /a > at the same time, the pace of technological innovation of Jinjiang shoe enterprises has not slowed down. Big shoe companies set up their own R & D centers, and cooperate with upstream enterprises and research institutes. At this shoe fair, special scientific and technological achievements exhibition and trading hall has been set up. < /p >
< p > dozens of scientific research achievements from Sichuan University, Xiamen University and other institutions were introduced. These technologies are mainly focused on the improvement of < a href= "http://xm.sjfzxm.com/" > shoemaking process < /a >, the invention and innovation of shoe material. The footwear manufacturer, the shoe manufacturer, is also developing and innovating equipment and production processes according to the needs of shoe manufacturers or importing advanced technology from abroad. Shengda Group's new Kai Jia Machinery, which provides equipment support for leading enterprises such as Anta and 361 degrees, is also a R & D partner of these enterprises. "Only technology keeps pace with the needs of enterprise development, can we have stable customer sources, rely on pulling ties, and survive, but can not develop." Its general manager Su Yiyang said. < /p >
< p > Anta and 361 degrees continue to adhere to the strategy of leading the brand building by competitive sports. The Chinese Olympic Committee, the World University Games and the CBA league are the stage for their brand to gallop. In contrast, they are the main body of the national fitness brand, trying to avoid the crowded marketing field of competitive sports and open up a broader brand development space. < /p >
"P", "Xi Long lung" and "Wanli line" of the national fitness program, the brand has been deeply rooted in the hearts of the people. The concept of "happy bird sports" is refreshing. XTEP has almost incorporated the sponsorship interests of the national marathon races into the arms, and is doomed to be indissoluble with running. From the feedback from the market, two marketing concepts have been successful. Anta continued to maintain its high growth in 2010. Its market value ranked first in the same industry, more than HK $30 billion, and annual sales exceeding 7 billion. In terms of channel construction, it made great strides toward the "Wan Dian" target. However, Xi long long, noble bird and so on also made outstanding achievements in the two or three line market, and the terminal stores broke through 5000 in succession, and gradually dispersed the competitors of the same scale. < /p >
< p > < < a href= > //www.sjfzxm.com/pioneer/ > > marketing innovation > /a > at the same time, the pace of technological innovation of Jinjiang shoe enterprises has not slowed down. Big shoe companies set up their own R & D centers, and cooperate with upstream enterprises and research institutes. At this shoe fair, special scientific and technological achievements exhibition and trading hall has been set up. < /p >
< p > dozens of scientific research achievements from Sichuan University, Xiamen University and other institutions were introduced. These technologies are mainly focused on the improvement of < a href= "http://xm.sjfzxm.com/" > shoemaking process < /a >, the invention and innovation of shoe material. The footwear manufacturer, the shoe manufacturer, is also developing and innovating equipment and production processes according to the needs of shoe manufacturers or importing advanced technology from abroad. Shengda Group's new Kai Jia Machinery, which provides equipment support for leading enterprises such as Anta and 361 degrees, is also a R & D partner of these enterprises. "Only technology keeps pace with the needs of enterprise development, can we have stable customer sources, rely on pulling ties, and survive, but can not develop." Its general manager Su Yiyang said. < /p >
- Related reading
Shandong Weifang To Carry Out Occupational Disease Control Activities In Leather Enterprises
|
2013/4/28 9:24:00
37
Beijing Will Focus On Combating The Sale And Sale Of Counterfeit Brand Shoes And Clothing.
|
2013/4/12 21:53:00
21
Wenzhou Has Introduced Policies To Encourage Imports Of 11 Products Such As Shoes And Boots.
|
2013/4/11 21:23:00
23
- market research | How Can Amazon Surpass WAL-MART, A Century Old Shop?
- News Republic | Detailed Marketing Secrets Of Pacific Bird LED' IN Lok Ting
- Children's wear | EPO, China'S MO&Co. Parent Company, Announced The Launch Of Children'S Wear And Cosmetics Brands.
- Recommended topics | Han Du Yi She Relies On Live Program Culture To Create New Marketing Tools.
- Equipment matching | Ren Jiazhi: Comber Is High Speed, Intelligent And Energy Saving.
- brand building | Amazon Sees EVERLANE Warming Up Brand Again
- Local hotspot | Xiaolan Men'S Underwear Sales Fell 1/3 Year-On-Year
- Fabric accessories | Harbin Seized A Number Of Questions About Cotton Suspected Of Chemical Fiber "Leftovers"
- market research | How Can We Scientifically Select The Best Radiation Protection Clothing With The Best Shielding Effect?
- Foreign trade information | First Half Of Vietnam, Exports Of Textiles And Garments Increased By US $10 Billion 700 Million To US $5.1%.
- OL Summer Dress Is Beautiful And Charming.
- Fashion Designers Dress Up To Highlight Women'S Feelings.
- Fresh And Charming, Charming And Gentle.
- 泉州制鞋企业将面临发展的瓶颈
- China'S Men'S Wear Industry Enters The Brand Growth Period As A Whole
- Domestic Shoe Enterprises Should Not Blindly Follow Suit.
- SME Footwear Industry Opens Up New Channels Through External Cooperation
- China'S Shoe Machine Industry Has Been Divided Into Four Parts.
- This Summer, The Street Shows Beautiful Scenery.
- Fashion Style Dress Piercing Summer Refreshing Temperament