"Killing Luxury Orders" Sound Tight, High-End Consumption Falls.

Since the beginning of this year, China's consumption has seen a scene of "ice and fire". On the other hand, online shopping on behalf of mass consumption continues to be hot. On the other hand, high-end luxury consumption is "cold" and no longer exists in P. < /p >
Below P, this cold and hot change reflects the phenomenon of "consumption polarization" existing in our country. Where will China's consumption go in the context of the withdrawal of stimulus policies and the slowdown in consumption growth? < /p >
< p > < strong > "killing luxury order" sound tight, high-end consumption falls down < /strong > /p >
< p > in recent years, high-end consumption, including luxury goods, has been growing rapidly in China, including the consumption choices of the affluent, but there is also the "false fire" element of public consumption. At the end of last year, the central government issued eight regulations to improve the working style, which reduced the abnormal consumption. < /p >
< p > the latest report of the World Luxury Association shows that between January 20, 2013 and February 20th, the total consumption of luxury goods in the mainland of China amounted to US $830 million, which was nearly 53% lower than that during the Spring Festival in 2012. Chinese consumption of luxury goods abroad has also decreased. < /p >
Besides P, luxury restaurants also feel cool. Statistics from the National Bureau of statistics show that over the first quarter of this year, the total catering income of the above limit decreased by 2.6% compared with the same period last year, an increase of 14.2% over the same period last year. < /p >
< p > according to the Ministry of Commerce sampling survey, since the implementation of the eight regulations, the sales revenue of high-end hotels in China has dropped significantly, of which bird's nest and abalone products have dropped by about 40%, shark fins have dropped by more than 70%, sales of high-end gift hotels have dropped by about 45%, and sales of high grade liquor such as Moutai and Wuliangye have dropped significantly. < /p >
< p > < strong > online shopping is booming. Residents' consumption highlights flashed < /strong > /p >
While P consumption has been suppressed, online shopping has become increasingly dynamic. Compared with traditional sales channels, cheap, convenient and fast is the biggest attraction of this new consumption mode. < /p >
< p > "now I seldom go to the mall to buy" a target= "_blank" href= "//www.sjfzxm.com/" clothes < /a > now, an ordinary brand's skirt will be one or two thousand, which is not worth the price at all. I'd rather buy it online! "Wu Wu, working in a Beijing institution, sighed. < /p >
< p > rent, labor, entry fee, utilities and so on. In recent years, rising business costs have pushed up prices, making traditional business service enterprises overburdened, but at the same time, they also provide room for the "brutal growth" of e-commerce providers. < /p >
< p > even though compared with the physical stores, shopping in virtual cyberspace is more likely to encounter "traps", and consumers' "falling down" rights protection is also more difficult. However, the income level of the vast majority of people is low, and social security is not perfect enough, thus creating an abnormal red hot online shopping in China. < /p >
< p > AI consulting data show that in the first quarter, the scale of online shopping market in China reached 352 billion 80 million yuan, an increase of 36.6% over the previous year, accounting for 6.3% of the total retail sales of social consumer goods. Meanwhile, the 3000 traditional retail businesses monitored by the Ministry of Commerce grew by only 8.8%. < /p >
< p > < strong > enlarging the consumption potential. The institutional mechanism needs to be innovating < /strong > < /p >.
The phenomenon of "p polarization" is the reflection of the widening income gap in the consumption field. This is both a morbid state and the potential to expand consumption. Experts suggest that we should seize the opportunity of a significant turning point in China's consumption concept after the promulgation of the eight regulations, promote the transformation and upgrading of consumption structure, and advocate moderate and sustainable consumption. < /p >
< p > Zhao Ping, a researcher at the Ministry of Commerce and Trade Department of the Ministry of consumer economics of the Ministry of Commerce, believes that the most fundamental thing to expand consumption is to promote the reform of income distribution as soon as possible, especially to increase the income of the middle and low income groups. Only by increasing the middle-income group can the potential of mid end consumption be released. < /p >
< p > "at present, the consumption of public funds has been severely restricted. The consumption behavior aimed at showing off wealth has also cooled. It is through the policy guidance that we cultivate our own brand and advocate a moderate and sustainable consumption opportunity, while the middle-income group will be the main consumer of this product." Zhao Ping said. < /p >
The executive meeting of the State Council, held in April 17th P, put forward to actively expand domestic effective demand. We should improve the consumption policy, improve the consumption capacity of the residents, vigorously develop the service industry, develop and cultivate new consumption hotspots such as information consumption, medical care, pension, and culture, and enhance the pulling effect of consumption. < /p >
< p > Zhao Ping said that the consumption of services is the direction of consumption upgrading, and we need to start with the obstacles of breaking up the system and mechanism and cultivate them. On the one hand, we should make norms and standards to promote the service industry such as housekeeping, pension, leisure, fitness and so on. On the other hand, we should break the monopoly and reduce the threshold for enterprises to enter the banking, communications, insurance and other industries. < /p >
< p > invigorating circulation is the foundation of expanding consumption. Pei Liang, Secretary General of China Chain Store Association, suggested that we should further reduce the tax burden of commercial enterprises, improve laws and regulations in the field of electronic commerce, establish industry credit system and standardize market order. < /p >