Stock Market Is Difficult To Escape.

In the "P", "51" small holiday, Shanghai business people Huan city flourishing, sampling business sales increased by more than 20% over the same period.

But many consumers found that some spring and summer < a target= "_blank" href= "//www.sjfzxm.com/" > clothing < /a > new products have been linked with the "50 percent off" or "70 percent off" promotional labels, "new products discount" strange circle again appeared on the market.

According to the analysis of the insiders, the "new product discount", which has been staged repeatedly in the clothing market, is behind the absence of the pricing mechanism. While the producers and sellers seem to be driving the consumption with low discounts, it is difficult to get a higher customer return rate, instead, they will get into the predicament of increasing inventory.

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< p > due to the changeable weather and the fluctuating temperature in Shanghai this spring, many manufacturers have put the spring and summer products on the shelves at the same time.

Although the choice of commodities is abundant, many consumers think that the price is too high.

According to rough statistics, the price of mid season brand jacket and short sleeved dress is seven hundred or eight hundred yuan, while the price of single a target= "_blank" href= "//www.sjfzxm.com/" > shoes < /a > sandals is close to 1000 yuan.

Compared with the same period last year, the price of such commodities rose by about 20%.

The high price corresponds to the huge profit margin. The average discount rate is 50 percent off now, and some brands have 70 percent off or 60 percent off preferential price.

But many consumers pointed out that because the price of the product itself is very high, even if the discount is still expensive, especially when the enterprise just listed, the discount action makes people feel that the price of the product is too big.

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< p > reporter noted that in previous years, the price department exposed some shopping malls' "false discount" behavior, then the pricing of clothing products significantly reduced the "moisture", and the number of promotional labels in shopping malls decreased.

But over the years, the relevant cases have been less exposed, and the phenomenon of "new products discount" has been increasing.

According to industry sources, the pricing of clothing products is not controlled by the regulatory authorities, so the price of the product is determined by the enterprise.

In recent years, in order to attract consumers with low discount, most enterprises will have "space" on the original price of the product label, so that they can offer a low discount for shopping mall marketing.

Therefore, from a regulatory point of view, how many price regulation departments can not "say the final word", but standardizing marketing methods, can still promote product prices to return to reality.

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< p > business experts point out that from the perspective of the development of production enterprises and shopping malls, "new products discount" can accumulate popularity in a short time, but it is not conducive to accumulating repeat customers.

On the one hand, consumers who are interested in low-priced products often have the habit of parity, and the number of low-priced products in the online shopping market is large, so it is difficult to enhance customer sticky.

On the other hand, "new products discount" will also enable consumers to develop the habit of "no discount, no purchase", thereby reducing turnover rate, increasing product inventory and improving the cost of enterprises.

In addition, frequent discounts will also reduce brand quality.

No matter in the Chinese market or in the foreign market, the most popular brands are seldom used as a means of attracting popularity.

Therefore, in the face of increasingly fierce market environment, enterprises should consider jumping out of the "discount", "price war" competition mode, using design, quality, service and other elements to attract consumers.

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