World Cashmere, China, Cashmere, Qinghe Qinghe Cashmere Show

< p > "the world cashmere looks at China, the Chinese cashmere looks at the Qinghe River."

This was the strongest voice of Qinghe to the cashmere industry.

Behind the scenes is the vicissitudes of life, the disorder of the market, the unjust treatment of policies and the lack of brands have once restricted the pace of the development of Qinghe cashmere. However, the Qinghe cashmere people, who are always committed to making progress, have been steadfast in pformation and upgrading and occupy the high-end road. After more than 30 years of pformation, Qinghe cashmere has been advancing rapidly from the low end to the high end, and has seized the leading edge of the industry with unstoppable momentum.

Qinghe international cashmere fair this year clears up the theme of "leading, merging and breaking through". This theme also agrees with the "roadmap" of Qinghe cashmere, which has always been very high end.

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< p > < strong > lead - technology driven gorgeous turn < /strong > /p >

Cashmere raw material is the foundation of industrial development. Qinghe cashmere industry is famous for its raw materials and outside the industry. The amount of cashmere processing has been maintained at over 50% of the total output for many years. In order to ensure the quality of raw materials, Qinghe has worked hard to improve the combing skills. By using the unique combing technology, Qinghe has successfully combed out the "fine cashmere" with a rash of less than 1/10000 and a impurity rate of less than 2/10000. The standard of cashmere is far higher than that of the national standard. The products not only supply famous domestic cashmere brand enterprises, but also sell well in the international market, becoming the perennial supplier of famous international brands such as Lauro Pia Aa of Italy, Bill, and so on.

In 2012, the total export volume of Qinghe County cashmere industry reached 630 million US dollars, accounting for 29.6% of the total export volume of China's cashmere industry.

The sales of cashmere, cashmere yarn and cashmere sweater accounted for 42%, 33% and 16% of the international market.

By the end of December, Qinghe County was listed as the "Cashmere foreign trade pformation and upgrading demonstration base" by the Ministry of Commerce.

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< p > Qinghe County Party committee and county government cooperate with the State Administration of quality supervision, inspection and quarantine to invest in Qinghe national quality inspection center of cashmere products. The center is a national statutory inspection institution specializing in the quality inspection of cashmere products in China. It is a third party fair and authoritative inspection institution that provides fair data to the society. The inspection report issued can be recognized in many countries.

In order to further consolidate the raw material base, in 2011, Qinghe and the China Livestock Products Circulation Association jointly launched the Qinghe cashmere price index, so that Qinghe cashmere entered the era of price index officially, and the successful operation of cashmere (International) trading center and the cashmere (Hongye) were about to be traded on the Bohai Mercantile Exchange, so that the traditional trading mode of cashmere raw materials was completely broken.

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< p > pformation and upgrading is the focus of Qinghe cashmere industry development and upgrading.

经过几年的快速发展，全县羊绒粗纺设备已经达到110多条，大多纺纱设备为意大利第六代毕佳丽(BIGAGLI)纺纱机，纺出的羊绒纱不但条干均匀，纹理清晰，而且抗起球性能明显高于其他同类产品，目前，清河县全县年纺羊绒纱达到7000吨，成为全国最大的羊绒纺纱基地，纱线品种的多样化进一步提升：从28支上下的粗纺纱到200支的精纺纱、从高档的纯山羊绒纱到“量体制衣店”热销的80/20抗起球纱线、免后整理纱线，及貉子绒、牛绒、驼绒、兔绒等其他动物纤维纱线全部能够生产，不但品种齐全，而且花色众多，而填补国家空白的“粗纺高支羊绒纱”、“戒钻披肩”也相继问世，清河现已成为全国最主要的绒线生产及经销基地。

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< p > < strong > fusion: the development path of sales channel < /strong > /p >

< p > in the Taobao column, cashmere products are listed in the first few pages. Almost all of them are dealers in Qinghe, and the online brands such as cool Mei, Pamir, Beijing and Weiss have become the cashmere brand that consumers like to talk about and create a miracle of sales.

In recent years, Qinghe cashmere enterprises have firmly grasped the opportunity for rapid development of e-commerce and vigorously expanded online sales channels.

At present, Qinghe cashmere business operators have set up more than 5000 online shops through self built platforms and third party platforms, employing over 50000 people, with annual sales of 1 billion yuan, and have become the largest network sales base for cashmere products in the country.

Among them, the sales of cashmere yarn account for 74% of the total sales volume of Taobao, and the "Taobao village", which is influential in the whole country, has sprung up.

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< p > in the rapid development of the Internet market, the real market of Qinghe has also been growing rapidly.

In 2008, Qinghe successfully operated the first professional market of cashmere products in China, and ended the development dilemma of Qinghe cashmere industry. There was a rapid expansion of domestic sales channels. At present, the annual sales of Qinghe cashmere products market has exceeded 1 billion yuan, and more than 400 enterprises and merchants have been settled. The radiation area covers more than 20 provinces and autonomous regions in North China, Northeast China and East China.

To speed up the gathering of e-commerce and the growth of business incubation, the two phase of Qinghe cashmere products market, the e-commerce Pioneer Park with a total construction area of 220 thousand square meters, has completed the preliminary procedures such as project planning, design, environmental impact assessment, and so on. The construction of the Pioneer Park will further speed up the application and development of e-commerce in cashmere enterprises at the same time improving the market function.

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The idea of "P is king" has been running through all the cashmere enterprises.

In line with the development guideline of "online and offline interaction, tangible and intangible complementarity", Qinghe vigorously exerts the guideline of walking on two legs, and actively cultivates and develops the entity market and emerging market. The expansion and integration of channels make Qinghe successfully resist the adverse factors such as the world economic crisis and the European debt crisis, and realize the healthy and sustainable development of the industry.

In 2012, more than 800 computerized flat knitting machines were added to the county, and over 9 million pieces of cashmere products were produced throughout the year.

Fusion makes Qinghe's sales channels expand rapidly and merge, so that the international fashion information of cashmere dress is gathered, germinated and pmitted here, so that Qinghe enjoys the right to speak in a single world, so that she still deserves the reputation of "Qinghe cashmere is the best place in the world".

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< p > < strong > breakthrough -- brand promotion's flourishing chapter < /strong > < /p >.

< p > the lack of brand was once the short board of Qinghe cashmere industry and the pain of development. Now, this situation is changing.

Chu Zhaojun, pears, two Qinghe people in the field to build the famous cashmere brand in the field, Qinghe is developing a new generation of its own brand, Hongye, Yi Shang, Hua Jia Na, Lun Di LAN, Bei long, cool Mei Jiao, Pamir and other new brands are rapidly rising, Qinghe cashmere industry is on the branding road stride forward.

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< p > to further enhance the original level of brand, Qinghe increased cooperation with relevant institutions and design research and development institutions.

In 2012, Qinghe and the Academy of Fine Arts of Tsinghua University jointly organized the "Qinghe and the design of the cashmere cashmere design studio" to develop and design cashmere products with strong color of Chu culture for Qinghe cashmere enterprises and achieved great success.

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This year, Qinghe will cooperate with China Fashion Color Association to jointly launch the construction of China's cashmere fashion base and the release of Chinese cashmere fashion trends. P

Qinghe cashmere in the future will be a high-end industry with brand building and design research and development going hand in hand, and technological innovation and fashion leading together. As the core, Qinghe cashmere will start to expand from volume to quality, achieve substantive breakthroughs, and are striding forward towards the high-end clothing field of sex, fashion and diversification.

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"P > change, making Qinghe cashmere more and more fashionable, more and more" good-looking "and at the same time more and more" look at it ".

With the help of a breakthrough, Qinghe cashmere industry has realized the pformation and leap from "Cashmere capital" to "cashmere textile city" in China.

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