Analysis Of Domestic Sports Shoes Material Change Technology Is Facing Reform

< p > Fashion is changing with the trend of fashion, and the materials used are changing constantly, such as cotton, wool, synthetic fiber and so on.

In the use of industrial materials, once a certain material is used, it will rarely change.

This stability can be said to be one of the advantages of fiber used for industrial materials.

Of course, there are also examples of radical changes in materials used with technological innovations.

Now, artificial a target= "_blank" href= "//www.sjfzxm.com/" > leather < /a > is facing this situation.

One of the main uses of artificial leather is a target= "_blank" href= "//www.sjfzxm.com/" > shoes < /a > began to switch to other materials.

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< p > for sports such as ASICS, MIZUNO, DESCENTE, a target= "_blank" href= "//www.sjfzxm.com/" > clothing "/a" manufacturers, sports shoes are its key business.

This year's sales are also increasing due to the popularity of jogging.

For example, ASICS's running shoes are very popular. The sales volume between 4 and September increased by 2.2% over the same period last year, reaching 126 billion 600 million yen.

In addition, the sales of MIZUNO's sneakers in the same period increased by 8.2% over the same period.

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These are the main types of artificial leather manufactured by P, coke, TeijinCordley and Dongli.

Among them, TeijinCordley sports shoes and ball sports related sales accounted for 75%.

Collie's artificial leather business accounted for 50% of the total sales of sports shoes and so on.

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< p > but artificial leather used in sports shoes is being replaced by other materials.

The opportunity for this change is the "HYPERFUSE" released by NIKE in 2011.

The manufacturing method of this kind of shoes does not adopt the traditional method of overlapping stitching of artificial leather and other materials. Instead, it is made of ammonia ester film sandwiched with mesh material with excellent permeability and hot pressing.

This not only reduces the weight of the shoes, but also simplifies the production methods and reduces the production cost.

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< p > according to the calculation in the industry, the sneakers using this manufacturing method account for 10 to 15% of the total sports shoes.

In particular, running shoes are on the rise. "Because of the change in manufacturing methods, the replacement of materials is faster than expected" (cola Li).

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< p > in fact, for artificial leather manufacturers, the use of sports shoes is the main purpose, but the profitability is not high.

Because most of them are being sewn in Japan, the fabric exported from Japan has been greatly affected by the appreciation of the yen.

And despite the fact that sales are very active, the trend of multiple varieties and small batches is intensifying.

Under such circumstances, with the advent of new technologies, the impact of the reduction in demand is enormous.

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In order to deal with this situation, P TeijinCordley has not only strengthened the sale of artificial leather, but also strengthened the development and sale of urethane film.

In addition, coke Li has pferred the conventional products that are mainly used for sports shoes to China for production, while introducing environmentally-friendly artificial leather "TIRENINA" in Japan, mainly for ordinary shoes.

Other businesses strengthened the sale of mesh materials and films.

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It is ironic that artificial leather, as a substitute for natural leather, is now being replaced by other materials. However, the innovation of shoemaking is not only a negative influence, but also p.

For example, most of the base cloth used for cloth placement is needled non-woven fabrics.

But because of the demand for scalability, knitted fabrics that meet this demand began to expand the market share dramatically.

Technological innovation will also bring about beneficial effects.

In this respect, not only artificial leather, but also other fibers may seize the market from thin films and other materials.

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