Customization Will Become The Inevitable Trend Of Brand Clothing Development.

< p > recently, when the first lady visited China, she abandoned the international famous brand to make the domestic custom made garments, and pushed the high-end Chinese custom clothes to the spotlight for a time.

Garment customization is a way to break the traditional process of producing and purchasing products from the traditional manufacturer, and turn it to the user to produce the demand and then make it professionally by the manufacturer.

With the improvement of people's living standard and consumption consciousness, some garments produced in large quantities according to the standard size have become increasingly difficult to meet the individual needs of consumers. China's custom-made clothing market is in the rising stage, and the market demand is constantly expanding.

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< p > data show that by the end of 2012, the total inventory of the 42 listed companies of < a href= "//www.sjfzxm.com/news/index_c.asp > > garment industry < /a > was as high as 48 billion 300 million yuan, while the ordinary clothing market" a "href=" //www.sjfzxm.com/news/index_h.asp "> inventory < / a > had already appeared surplus, and the customized market, especially the advanced custom market, was still a brand new blue ocean.

At present, in Beijing, Shanghai and other first tier cities, high-end customer groups are increasingly demanding personalized and functional clothing, giving rise to the high-end customization industry in the new era.

Because customization requires professional clothing designers to launch a one to one service, under the background of shortage of designer, advanced customization can not be bought without money.

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< p > as mentioned above, wearing the first lady's visit is all boosted by the news of domestic custom made garments. In recent days, the A share apparel sector has been active, and Dang Yang has opened up and immediately sealed down the trading limit. A shares are the first high-end a href= "//www.sjfzxm.com/news/index_f.asp" > women's wear > /a.

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< p > at the same time, China's custom clothing market is mixed.

Many enterprises do not yet have an accurate understanding of the concept of advanced customization and garment customization, which also impede consumers' understanding of custom clothes and the idea of developing mature clothing.

For example, some online apparel customization requires only three basic data from consumers, and then chooses the version that is closest to these data. This is the set number, which is not custom-made at all.

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"P >" Shang Pu consulting "in the" 2013-2017 China clothing market analysis and Research Report "pointed out that with the gradual improvement of consumer awareness of customization, consumer upgrading and consumer demand changes to promote the upgrading of the garment industry, customization will become the inevitable trend of the development of brand clothing.

However, it is not a casual enterprise that can make high-end customization. In addition to the hard factors such as high price, high cost, pure handwork and so on, it is more of a defect in soft power such as design capability.

For example, most enterprises lack big designer who meets the needs of high-end customization, and the personalized demand of one to one also determines that these design resources must be enough to cope with, which is why it is difficult to buy high-end custom clothes even if there is money.

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