Dangdang Clothing Launched A New Round Of High-End Clothing Enclosure Movement

< p > it is learnt that Dangdang clothing will hold an investment fair in the "a href=" //www.sjfzxm.com/news/index_p.asp "Shenzhen < /a" in April 15th. Dangdang President Li Guoqing will personally supervise the launching of a new round of high-end clothing enclosure movement.

Dangdang's clothing brand investment is dominated by the well-known brands and the Top100's network brands.

This is the last scene of Dangdang clothing's three investment promotion meeting held in Shanghai, Hangzhou and Shenzhen.

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< p > nowadays, it is the season of spring and summer clothing demand, but many shopping malls are hard to cover up. The media survey shows that the price of spring and summer clothing in the mall is too high to be paid.

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"P" Dangdang launched a "enclosure movement" for high-end clothing in full swing.

In March 25th, Dangdang officially upgraded clothing to third strategic categories.

Four days later, Dangdang clothing strategy category for the first time in spring and summer clothing promoted two days to sell over half billion, more than last year's "double eleven".

Now, Dangdang clothing starts with three clothing brand promotion sessions.

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< p > "Dangdang" a href= "//www.sjfzxm.com/news/index_c.asp" > dress < /a > the key to rapid rise is to make high-end brand.

Analysts said that the electricity supplier focused on high-end brand market space is wide, vip.com is a precedent.

"The reason for vip.com's rise is the existence of the industry's focus on the" low price high-end clothing "business vacancies, special sales is just a gimmick, the real is that the huge demand for high-end clothing is playing a role. From this perspective, Dangdang clothing has the potential to become the second vip.com.

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< p > a clothing brand leader in Dangdang clothing platform also said, "clothing is not 3C, consumers will carefully consider before ordering, but look for their favorite style quickly after placing orders.

But it is a simple fact that consumers are hard to avoid in bad clothing brands, but consumers do not have such concerns when Dangdang clothing and vip.com focus on high-end apparel platforms.

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< p > industry insiders say that if we look at the mainstream electricity providers in China, there may not be more advantages for the second appliance manufacturers than Dangdang.

"3C started the electricity supplier user sticky performance is not satisfactory, the platform like Tmall needs to take the quantity clothing brand to support, the middle and high end brand and the quantity volume brand will fight each other, will make the high-end brand really difficult to display the fist."

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< p > Dangdang president, < a href= "//www.sjfzxm.com/pioneer/ > > Li Guoqing < /a > is confident in developing the clothing strategy category. His confidence comes from the strong support of the book users (high education, high income, Gao Suzhi) that has accumulated for many years.

Dangdang net covers a more accurate crowd. It is easier to reverse the flow of clothing from books to books through data analysis. In turn, the clothing category can increase the stickiness of the platform users. The effective collaboration of the two strategic categories under the platform also makes the high-end clothing in Dangdang clothing enclosure have a greater advantage.

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