Yang Xiaojing, Secretary General Of China Sewing Association, Analyzes China'S Sewing Machinery Industry
< p > nowadays, garments and < a href= "//www.sjfzxm.com/news/" > sewing machine < /a > are at the critical stage of pformation and upgrading. How will CISMA contribute to the development of industry? Let's listen to the views of Yang Xiaojing, Secretary General of the Sino Japanese sewing Association.
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< p > > the author (hereinafter referred to as "Ji"): from the "exhibition ordering meeting" in the planned economy era to the "CISMA Exhibition" in the market economy era, the China International Sewing equipment exhibition has experienced the wind and rain, and the perfect turn has played a guiding role in the upgrading of China's sewing machinery industry, the upgrading of the national brand image, the formation of the industrial cluster's regional plate and the shift of the world's industrial gravity center.
As the main planner of the CISMA exhibition, and also the main leader of the industry, how do you view and evaluate the role of CISMA in China's sewing machinery industry? < /p >
< p > Yang Xiaojing (hereinafter referred to as "Yang"): it should be said that from the planned economy era, the National Sewing Machinery Exhibition order meeting has been developed to China International Sewing equipment exhibition. Every stage of the CISMA exhibition development has always played a publicity and promotion and guidance to the industry.
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< p > in the late 1980s and early 90s, with the change of manufacturing a href= "//www.sjfzxm.com/news/index_c.asp" > clothing > /a > to the purchase of garments, the industrial sewing machine developed rapidly. Due to the shortage of commodities, the appearance of "exhibition order meeting" was suitable for the needs of China's planned economy.
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In the middle of 1990s, the China Sewing Machinery Association upgraded the exhibition to an international professional exhibition brand, which was also adapted to the development of export-oriented economic development and the internationalization of the industry at the time of the P.
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< p > compared with the exhibition order, CISMA is upgraded to a new international professional sewing machinery exhibition. Whether it is the purpose of exhibition, the means of exhibition, the composition and service form of exhibitors, it has international characteristics and world-class level.
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< p > for example, the purpose of CISMA's exhibition is to change from the past one direction to the stage of interaction and interaction between industries, and to show the overall image of China's sewing machinery industry.
For example, during the 90s, as the world's sewing machinery industry shifted its focus to China, the international brands of CISMA exhibitors continued to increase, the quality of exhibits continued to improve, and the international visibility of the exhibition continued to improve.
In addition, the CISMA exhibition is more market-oriented and internationalized.
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< p > there is no doubt that the status of CISMA as the first professional exhibition in the sewing machinery industry in the world is unshakable. This has also been recognized by all countries in the world.
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Industry (including international brands produced in China) has been the main platform for independent research and development, quality improvement and providing efficient equipment for downstream garment enterprises in the past two years. Secondly, through the hosting of CISMA, it has guided and facilitated the exchange, learning and reference among exhibitors, promoted the rapid upgrading of R & D level in the industry; thirdly, it has made the advanced technology sewing equipment made in China into the international market and has been competing with other famous brands in the world on the international sewing machine stage. Fourth, nowadays, apart from the display of new technologies and new products, CISMA has also enriched the activities and contents of integration and technology exchange, industry training, market research and multinational talks, and has developed into a concentrated expression of the comprehensive development of the industry. < p > I think CISMA's market position recognition and reputation comes from: first, CISMA has become the exhibition of Chinese sewing machinery.
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< p >: as far as I know, there are more than 30 professional exhibition brands in the domestic sewing machinery industry, but the level of local exhibitions can be described as mixed. What do you think is the reason for promoting the success of CISMA exhibition to the "largest scale" and "professional strongest" International Sewing machinery exhibition brand? < /p >
< p > Yang: Yes, the development of small and medium sized exhibitions is quite different, but their survival and development are adapted to the needs of local clothing and other downstream industries and the needs of sewing machine agents.
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< p > and CISMA as an international exhibition, the overwhelming majority of exhibitors are professional manufacturers. The professional audience is the core agent group at home and abroad, and the important clothing enterprise group. Both the exhibitors and the professional audience constitute the highest level of sewing machinery industry in the world, with international, authoritative and universal characteristics, reflecting the latest and most realistic demands of the development of the industry.
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< p > since its establishment in 1987, the CISMA exhibition has a long history and has accumulated more than 20 exhibitions. It has established the brand of the exhibition at home and abroad and has trained a steady number of professional spectators.
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< p > as an international brand of professional exhibition, the exhibitors and professional spectators of CISMA have both authoritative and international characteristics.
Nowadays, the number of foreign exhibitors in CISMA has reached over 15%, and its exhibition area exceeds 20% of the total exhibition area; the professional audience of CISMA, the proportion of overseas professional sellers exceeds 10%, which are unmatched by regional sewing machinery exhibition.
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< p > notes: the theme of the 2013 CISMA exhibition is "quality, efficiency and intelligence". How do you explain the theme of the exhibition? What trends do you anticipate in this exhibition that are worthy of professional attention? < /p >
< p > Yang: this year's theme of "quality, efficiency and intelligence" is the continuation of the theme of the CISMA exhibition since the nine Council, but it also represents the direction and trend of the future development of sewing machinery industry in the whole world.
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At present, with the gradual reduction of demographic dividend and the rising cost of factor resources in China, the garment industry in China is facing enormous pressure for development. P
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< p > sewing machinery industry, as a typical example of modern technology pformation of traditional industries and a typical model of advanced equipment manufacturing industry advocated by the state, has the responsibility and obligation to make contributions to the pformation and upgrading of manufacturing industry, and contributes to the reduction of labor costs, efficiency, quality and energy conservation of garment enterprises.
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< p > > therefore, the theme of "quality, efficiency and intelligence" is in line with the requirements of the "12th Five-Year" development plan, and is also in line with the mainstream trend of the future development of the industry.
I believe that mechanical and electrical integration, energy saving, environmental protection and intelligent integrated sewing machine products will still be the dominant products of this exhibition.
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< p > remember: the CISMA exhibition, known as the "barometer" and "vane" of the sewing machinery industry, is fully capable and capable of expanding the scale to 120 thousand.
180 thousand or even larger, but why did the CISMA organizing committee announce that it did not blindly expand the scale, maintain the exhibition scale of 100 thousand square meters, and put more emphasis on increasing the exhibition brand building and improving the organization, guidance and service level of the exhibition.
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< p > Yang: the development of any exhibition is changing with the development of the country and region and the industry situation.
The rise and development of the CISMA exhibition benefited from the rapid development of China's economy and the huge demand of the downstream garment industry. Therefore, the scale of the exhibition expanded continuously, reaching 100 thousand square meters.
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< p > no industry can always maintain ultra-high speed development. For the equipment manufacturing industry, product development and upgrading need a process. If the exhibition is large, it will bring pressure to exhibitors and spectators, and the exhibition organizations and services will also be difficult to achieve the best.
Therefore, we believe that the exhibition area maintained at 100 thousand square meters is more suitable for the actual development of our industry, and put more experience into the exhibition to provide more quality services.
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< p > starting from the actual needs of the industry and the needs of the enterprises, considering the interests of the exhibitors and the interests of the audience, it is not the biggest difference between the exhibition and the commercial exhibition.
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< p >: since the initiative has controlled the scale of the exhibition, what initiatives will the organizers take this year to innovate and enhance the exhibition? < /p >
< p > Yang: to put it simply, CISMA2013 has carried out a series of optimization to improve the service from the following aspects: optimizing the organizational structure, strengthening the service to the enterprises, maintaining the expenses, refining the details of the exhibition services and improving the investment promotion work.
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< p > for example, in terms of organizational structure, < a href= "//www.sjfzxm.com" > "sewing Association < /a >", the exhibition market department was set up in the Secretariat, which enriched professional strength and realized the optimal allocation of industry resources at the organizational level of the exhibition.
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< p > in the service links of exhibitors, we use the information platform of the association to integrate opportunities, change the former one-way service mode, and adjust to actively carry out two-way exchanges with exhibitors.
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< p > the cost of exhibition has remained unchanged from 2007 to the present. Through the reasonable arrangement of booths and the tendering and bidding of conference service providers, the exhibition hall's price increase factors have been digested and new exhibitors have been allowed to make the biggest profits.
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< p > of course, in the field service and investment promotion work, the sewing Association will further expand its work ideas and deepen the service details, so that CISMA will continue to move towards the world-class exhibition goals.
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