Defining The Endogenous Driving Force Of Enterprise Development And Expanding The Market Share Of Clothing

China clothing Feng Dehu, vice chairman of the association, accompanied by Zhu Xiaoyan, deputy director of Hunan provincial textile industry management office, Tang Xiaojian, Secretary General of Hunan clothing association, deputy secretary general Gong Daomo and Cai Liqiang, inspected Liling's industrial cluster of ship's wear, Ningxiang's clothing industry cluster and Yiyang dragon Ling dress Industrial Park. And focused on Saint de si, forget, Shao Feng dress, Xu Rong. Garment making And other enterprises. To discuss with the local leading garment industry leaders, Provincial Service Association Leaders and enterprise bosses, and discuss the transformation and upgrading of Hunan garment industry.

During his stay in Ningxiang, President Feng Dehu held talks with county leaders and business leaders. He especially commended the entrepreneurial ideas and practices of Luo and Luo Wenliang's brothers and sisters, and put forward a clear view on the challenges facing the industry.

(1) don't neglect traditional things and apply high technology. Although the fashion industry is a fashion industry, it is still a traditional industry. Fashion and tradition do not conflict. Digging classic elements is fashion. Traditional things are classics. Advocating fashion can not abandon tradition and inherit classics.

(2) to clarify where the internal driving force of enterprise development lies. We should not expand the market share solely by extension, but rely on intensive cultivation of the market. Strategic thinking should change with the macro environment. After seven or eight years of rapid growth, the garment industry can not expect to grow by tens of percent every year. If you want to return to simplicity, you can't treat the existing market with your original thinking. Moreover, we should consider the cost performance and internationalization of the brand. The future market can not only digest the cost pressure of enterprises by raising prices alone, but rather rely on improving work efficiency, especially by improving sales rate in marketing and improving the efficiency of Ping pun, so that we can not blindly raise prices. We should make good response to market changes and rely on innovation driven to improve market competitiveness.

(3) entrepreneurs must withstand temptations. The culture of enterprise development is very important, and the soul of an enterprise should be integrated with local culture.

(4) industrial development needs to cultivate "grass roots". In the initial stage of reform and opening up, five coastal provinces (Jiangsu, Zhejiang, Shandong, Fujian and Guangdong) seized the international market. Clothing industry After 30 years of reform and opening up, the output and output value of five provinces accounted for 75% of the whole country.

President Feng Dehu fully recognized the development of the two enterprises when he was in St. He said that the saint West Industrial Park is a first-class in the national garment industry. The corporate culture with a long symbiosis is well meaning, and it grows with the development of the country and the prosperity of the market. We must not forget to adhere to the cooperation of industry, University and research, give full play to the intellectual advantages of cooperation with Donghua University, and commercialization of cooperative results; use the intelligent hanging line of iridium, transform traditional enterprises with modern information technology, and develop enterprises with high technology.

As a leading enterprise in Hunan student clothing, Xu Rong clothing has consistently adhered to quality first, "making school clothes with conscience, and doing business with strength". It is committed to building a safety chain for student clothing safety. It has set a good example in the national school uniform industry and has been highly praised by President Feng Dehu.