Famous French Outdoor Brand CIMALP Will Appear In 2013CHIC

< p > at 2013CHIC China International a target= "_blank" href= "//www.sjfzxm.com/" > clothing /a > a target= "_blank", "a" > "clothing" exposition, the group of Ya Li group is located at the exhibition area of 300 square meters. On the basis of the continuation of more than 30 years of brand formal dress, it is the first time to join hands with the famous French outdoor brand.

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< p style= "text-align: center >" > img width= "498" height= "330" alt= "French city outdoor brand CIMALP will appear on CHIC 2013" src= "http://img00.hc360.com/cloth/201303/201303151008339616.jpg" / < < >.

< p > CIMALP (HI martour) brand originated from the MARSANNE family of France in 1890. In 1964, the family formally established the outdoor brand, and sponsored Laurencede La Ferri lady re outdoor clothing in 1996 1997, making it the first woman in the world to cross the Antarctic continent alone.

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< p > > a href= "//www.sjfzxm.com/news/index_f.asp" > CIMALP brand < /a > unified design and unified sale by French headquarters, and differentiated design according to the international trend and regional conditions. At the end of 2012, the group bought out the brand lifetime management rights and agency rights of CIMALP products in mainland China, Hong Kong, Macao and Taiwan, and achieved rapid development in China in just six months.

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< p > it is learnt that the CIMALP brand has been committed to the development of the Chinese market, trying to drive the global sales and brand awareness in the Chinese market.

In the early days of entering the Chinese market, CIMALP brand, on the basis of reservations of pure French ancestry, combined with China's market demand, constantly improved and perfected its design style and brand concept, gradually found its own soul, and launched a high-end image in line with the brand positioning.

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< p > outdoor leisure, healthy fashion has become the new pursuit of urban people. As the CIMALP brand started with < a href= "//www.sjfzxm.com" > mountaineering clothes < /a >, in order to better meet the market demand, in this exhibition, taking outdoor and leisure fitness as the main theme, on the basis of emphasizing functionality, it is more comfortable and leisure style. At the same time, combining fashion needs with different needs of customers at different levels, it enlarges the wearing occasions of outdoor clothing, and greatly meets the needs of people's daily life.

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< p > Wang Zhu, Secretary of the board of Yali group, said that the CIMALP brand not only maintained the original French style, but also added some technological innovations to meet the needs of the Chinese market on the basis of satisfying the basic functionality of outdoor products, such as permanent antistatic, permanent radiation protection, bacteria control, rapid moisture absorption and quick drying.

In terms of fabric selection, all of the world's BULESIGN certified, environmental friendly and high-quality surface accessories are constantly seeking change and innovation in workmanship, style and material. Every needle and thread is permeated with ingenious and meticulous thinking.

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< p > with the change of people's lifestyle, the outlook of the outdoor product market is good.

As a synonym for high-quality outdoor products in Europe, CIMALP brand wants to publicize the brand's quality image and idea with the help of CHIC fashion platform. At the same time, it is also interested in seeking multi market cooperation to better promote brand development.

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