How Can Garment Enterprises Participate In The Exhibition?

< p > 1. in this large exhibition, what do you think is the most important thing for an enterprise to participate? < /p >

< p > the most important are the following: why do we have clear strategies for exhibitors?

It is unrealistic to expect many customers to be lucky enough to get ready for the exhibition.

The human factor is less than /p.

< p > many brands spend a lot of money on booth decoration, image and so on, but they do not pay attention to the image and level of people. But the final intention decision may be influenced by their employees.

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< p > 2. in < a href= "//www.sjfzxm.com/news/index_z.asp" > exhibition < /a >, how can we convey the information of our brand more effectively? < /p >

< p > whether the decoration image is consistent with the brand concept.

Can the graphic image effectively display the brand belief?

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< p > does the details in the booth Express brand culture?

For example, we often see some booths called "foreign brands". Some Chinese style props are used in the booths. There are also brands with high management level. The neatness and cleanliness of their booths are all in a mess. How can they be convincing? < /p >

< p > man is the most representative brand. Whether the image and behavior of a brand employee can represent the brand is very important.

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< p > it is not enough to rely on booths. It is also important to organize some activities that fit in with the concept of style through media publicity and introduction.

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< p > 3. how to promote the use of media? < /p >

< p > the possibility that media can be found and interested in brand and visit is very low. The promotion of media should be planned, including: < /p >

< p > < strong > 1) before promotion, < /strong > < /p >.

< p > better contact with the media before the event (don't wait for the exhibition day, because everyone is busy), let them really understand the brand, so that the future reports will go deeper. In the first half of the month, media publicity (advertising and brand introduction) will give customers the impression of brand before the exhibition.

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< p > < strong > 2) will be popularized < /strong > < /p >.

< p > larger advertising can not only receive on-site publicity, but also serve as a VISALAIDS (visual image) for negotiation with customers. The brand image and presentation in the media are more convincing than customers' publicity. They should also invite media to the scene to interview, and then follow up the reports after work, which will also show the influence of the brand industry.

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< p > < strong > 3) after promotion, < /strong > < /p >

< p > is often ignored by < a href= "//www.sjfzxm.com/news/index_h.asp" > brand enterprise < /a >, but think about the booth and activity that invested hundreds of thousands or even about one million yuan. After the exhibition, all of them will be demolished and vanished.

If we can continue to publicize and report through public relations follow-up and media, the influence time of brand will be longer and the scope will be wider.

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< p > < strong > 4. in the exhibition, how can we convey the information of our brand more effectively? < /strong > < /p >

< p > < strong > exhibition before < /strong >: < /p >

< p > 1, clear strategy and purpose; < /p >

< p > 2) plan and act first. What do you do? Who is responsible? What is time control? < /p >

< p > 3) seeking difference and creativity (showing brand difference); < /p >

< p > 4) send out invitations, follow up to the end (including inviting industry leaders, media, shopping malls, intention customers, and existing franchisees [do not forget]; < /p >

< p > 5) prior public relations, including industry leaders, media and shopping malls; this is why some booths are particularly concerned with leadership, media and shopping malls; < /p >

< p > 6) brand promotion before exhibition; < /p >

< p > 7) staff publicity and training (brand, company background, terms of alliance, reception etiquette, negotiation skills, etc.) and rehearsal.

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< p > < strong > exhibition > /strong >: < /p >

< p > 1) guests' follow up (letter of thanks, brand related reports, information, etc.); < /p >

< p > 2) media follow up: further interview related reports and publicity, and establishing long-term cooperative relationship; < /p >

< p > 3) intention to follow up: after the exhibition is over, customers will have less impression on the exhibition, even if they do not participate in the exhibition. < /p >

< p > 4) summarize and evaluate relevant documents and files; < /p >

< p > 5) don't forget to commend the employees involved! < /p >

< p > 5. how to view the exhibition of enterprises in the same period of the exhibition? < /p >

< p > of course, it can complement each other.

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What problems should we pay attention to during the exhibition of < p > 6. in the same period? < /p >

< p > 1) is there enough manpower? < /p >

< p > 2) are you ready to perform the dress? < /p >

< p > the stage performance of the clothes sold by light may be dull.

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< p > 3) is there any special person responsible for the arrangement of goods (performance can be directed by the director), field management personnel, background management (or invited professionals) and so on; < /p >

< p > 4) is the performance characteristic, topic and attraction? < /p >

< p > 5. As in the exhibition, we should pay attention to the role of the media before, after the scene and after the event.

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