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Bosideng Clothing Brand Leader: Gao Xiaodong

2012/12/22 14:56:00 38

Gao Xiaodong, Gao Dekang's eldest son, is now in charge of the big print of Bosideng Limited by Share Ltd.

Gao Xiaodong, who has passed away, is calm and persistent.

In addition to the down jacket production, he has formed a new pattern across the two or three industries, which is continuing the new brilliance of Bosideng.

the elegant demeanour of other businesses: /p >

2003, Gao Xiaodong graduated from the American century university management specialty.

Compared with many clothing entrepreneurs, Gao Xiaodong looks a little bit special.

He is a returnee faction, which is few in the traditional clothing manufacturing field. Maybe this is the reason why he broke the tradition once in his career development.

In 90s of last century, Gao Xiaodong was admitted to the foreign trade English major of Southeast University. However, he chose to leave after two years. He then went to Budapest University of economics and a British State University in Hungary to learn English. In 2000, he entered the American Century University to study business administration. He got his master's degree three years later.

Behind these degrees, he had a famous father at the same time, which enabled him to start his career on the shoulders of giants from the very beginning.

2004, Gao Xiaodong officially entered Bosideng, but he did not follow his father's idea. Under the guidance of the company's senior officials, he gradually became familiar with his business and grew up under his father's blessing.

Father once said, "if you make a new career yourself, it will be difficult to succeed, and if it fails, it will be a great blow to confidence in the future.

If you can follow my ideas and develop within the company, it will be smooth sailing.

But Gao Xiaodong chose this new career.

The decision to enter the society is the result of confrontation with the father and the real starting point of Gao Xiaodong's career.

2008, Bosideng men's wear GREENWOODS group opened 4 bostman men's boutiques in the UK, 100% stores sold Bosteng brand men's clothing, in four years, 100 stores will rise in the British fashion world.

Bosteng men's wear has been developing rapidly in recent years, and the annual sales volume has exceeded 1 billion yuan. As the chairman of the company, Gao Xiaodong said at this time, "this will expand the popularity of Bosten men's clothing in Europe. Within three years, when we talk about men's clothing market in the UK, we know that there is a brand of Bosideng men's clothing. After 5 years, there are bostman men's wear throughout the European market."

After P three years, his words were verified.

"In 2011, Bosideng spent about 300 million yuan to buy and rebuild 1 Properties of Oxford street in London shopping center. After reconstruction, it was the first European down clothing and men's wear flagship store. It is expected to open in July next year. The rest of the floor will serve as the European headquarters of the group, and it will also be a bridgehead for landing on the continent of Europe."

This is a hot topic in recent major media. This is a business opportunity that must not be missed before the London Olympics. Gao Xiaodong's keen touch made Bosideng famous in England.

2004, Gao Xiaodong's new career is Bosteng menswear.

After reviewing the market at home and abroad with partners, Gao Xiaodong finally locked his eyes on the men's wear market.

In the early twentieth Century, there was a lot of opportunities.

The establishment of Bosteng men's wear has made a new men's wear brand.

Bosideng down jacket routine was broken, Boston embarked on a new journey.

But, unlike all inertial thinking, Gao Xiaodong's start-up capital does not come from Bosideng.

What he got from his father is Gao Xiaodong's most valuable asset, which is the influence of the famous brand of Bosideng.

I have to admire Gao Xiaodong's wisdom and foresight.

"Brand is more important than capital," he said.

If there is a good brand, it is relatively easy to attract investment and finance.

Every year, Gao Xiaodong's men's clothing brand also pays royalties to Bosideng, but he sees them as an opportunity to come.

He said, "it's hard for ordinary people to get the opportunity to use the brand."

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in terms of business philosophy, Gao Xiaodong's thinking is already higher than that of other general garment enterprises. He first took the lead and worked with internationally renowned design companies, and set up design studio in Shanghai and Guangzhou to apply the latest international design concepts, styles and methods to Bosten men's wear products, and increase the popular elements and colors of Bosideng men's clothing, so as to enhance the product quality of Bosteng men's clothing and enhance the competitiveness of products.

beyond the creation of brilliance

as Gao Dekang's son, he has every reason to have the opportunity to assist his father in managing the company in the position of president of Boston Limited by Share Ltd. But he is soberly aware that his achievements and abilities will never be seen in his father's hardworking Bosideng tree.

How high is your level and how big your capability is. If you can manage a bigger company in the future, you will have to try and practice it yourself.

Only by starting a business like a father can we understand the difficulties and risks of entrepreneurship and have the ability to control the enterprise in an all-round way.

in the early days of Bosteng men's wear, the office was only a room rented from the hotel. The second year Gao Xiaodong led menswear brand has already begun to take shape and has its own workshop and office space.

Along the way, Gao Xiaodong said: "we are still very successful, the biggest role is also attributed to the brand's influence."

> a href= "//www.sjfzxm.com/pioneer/" > Gao Xiaodong < /a > place the sale of Bosteng men's wear in the exclusive store.

Unified sales price, unified store image design, even unified the dress of the waiter.

In the hundreds of agents who proposed to join the application, Gao Xiaodong personally checked the requirements, requiring the store to own the business place of the main downtown commercial street facing the street, with an area of at least 100 square meters.

After careful screening, he first selected 20 "Bosideng" men's clothing agents at the provincial level.

he not only innovates the train of thought, but also applies the more advanced fashion enterprise operation mode abroad to his own enterprise, making brand, making design, making channels, and grasping the supply chain. Although the demand is higher and the risk is greater, he thinks that such a way of independent men's clothing brand innovation is based on the leap of his father's parents, so that he can realize his dream.

When p launched "Bosideng" business and leisure products, Gao Xiaodong often went to Italy, France, Japan and Korea, and worked with foreign design companies to exchange information and send designers to conduct field trips.

now, Bosideng Garments Co., Ltd. has not only leisure suits, jackets, shirts, T-Shirts, knitted sweaters, casual sweaters, but also accessories, ties, bags and other products.

With his efforts, Bosteng men's clothing finally went abroad.

In 2004, Bosideng men's clothing was seen by British businessmen at the Beijing international clothing and accessories fair. Guests wanted to paste their brands. But Gao Xiaodong insisted on his own brand. After negotiations, the other side finally agreed to cooperate with Bosideng, and entered the British market with the brand "Bosteng men's clothing". The first one set 20000 pieces.

Subsequently, Gao Xiaodong led the "Bosideng men's clothing" to Europe and the United States, and won admission tickets for China's business casual Mens competition in the international market.

And in the domestic market, in just over a year, Bosteng men's clothing ranks among the ten largest leisure men's wear in China.

In September 2007, Bosideng T-shirt became "China's famous brand" product.

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in Gao Xiaodong's view, when the market economy is developing in depth, consumers have shifted from the past to the main body of commodities and to the equal importance of commodity subject and brand effect.

In order to make brand effect continue and extend, we must pay attention to the internal quality of products, which requires all-round guarantee of technology, idea and system.

Therefore, he implemented a forward-looking talent strategy.

Gao Xiaodong had already known this principle from his parents. A man with a broad mind will have real courage and self-confidence.

He is modest and low-key. He is good at others but not in principle. It is hard to see the shadow of his life in the billionaire family. He even does not want to face the media too much. He always says that his career has just started and he has not made any achievements yet.

Less than 3 years later, Bosideng "a href=" //www.sjfzxm.com/news/index_f.asp "> men's clothing < /a > in 2006 has more than 2 billion assets. According to this rapid and orderly development trend, Bosideng men's clothing in 2008 has made another brand of Bosideng brand.

Bosideng International Holdings Limited, which was led by Gao Dekang in 2007, was listed on Boston International Holdings Limited. Gao Xiaodong also saw this opportunity. Bosideng menswear with 600 million assets in 2008 became a part of Bosideng.

In order to make the men's wear market bigger, Gao Xiaodong and his partners pferred Bosteng men's clothing business to his father. At the same time, Gao Xiaodong also left Bosteng men's clothing, and began his new career. He entered a production oriented Bosideng Limited by Share Ltd, a new and higher platform for him.

in Gao Xiaodong's eyes, his father is too busy. Gao Dekang, who is nearly sixty, is still on the run, even better than his energy.

Gao Xiaodong's father, Gao Dekang, a famous private entrepreneur in China, was named CCTV China's economic year in 2006. His brand "Bosideng" is widely known in China.

In Gao Xiaodong's childhood memory, his father was busy all day, working hard for the workshop of the workshop day and night, riding a bicycle, and later replaced it with a motorcycle. He got up early and went to Suzhou and Shanghai to stay away from home.

Gao Xiaodong witnessed his father in the wind and rain, unremitting efforts to gradually expand the industry process.

for Gao Xiaodong, his father's team has been very excellent. He has repeatedly said that he can't talk about "taking over".

"The greatest thing about his father is his sensitivity to the brand. He has a natural control over, always nurturing and cultivating his own brand, so that he can stand out from the crowd of entrepreneurs, which is the platform provided by this high quality brand."

Gao Xiaodong inherited his father's sensitivity to brand value. He played the brand's weight well.

But unlike his parents, Gao Xiaodong pays more attention to cooperation with enterprises. Only by integrating resources and strengthening cooperation can enterprises do better and bigger.

"Most of the enterprises in that age were single players, and they were competing for each other.

Now, only by integrating resources and cooperating with each other can we develop better. "

> a href= "//www.sjfzxm.com/news/index_c.asp" > Bosideng < /a > Limited by Share Ltd has now become Asia's largest and most technologically advanced, scientific research, design, manufacture and sales of down garment enterprises. Now it has six production bases, including Bosideng, Jiangsu Xue Zhong Fei, Yamato Yasuhiro, Sihong Bosideng, Yangzhou Bosideng and Xuzhou Bosideng, with 20000 employees.

In 2011, Bosideng was awarded the "China Industry Award", the highest award in the Chinese industry, approved by the State Council, and became the only enterprise in the field of consumer goods.

This is the two generation of enterprises, perhaps different emphasis, but Bosideng today, the wisdom and sweat of two generations of people, will continue to move forward.