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Children'S Clothes Are Not In Fashion, Children'S Wear Is Becoming More And More Adult.

2012/11/26 18:42:00 16

Shopping CenterChildren'S Wear BrandChildren'S Down Jacket


In Fujian China

Shopping Mall

From Fujian to Nanjing, Ma, who has been selling children's clothing for many years, told reporters: "when we bought goods before, there were few options, and the styles on the market were relatively simple. Now, children's wear also includes" leisure "," Sports "and" fashion ".

In short, children's clothing is becoming more and more adult oriented.


Children's clothing is now playing the "leisure style".


The manager of the children's clothing items on the third floor of Fujian Hui Hui Shopping Center said that she started to contact children's clothing business five or six years ago, when the children's clothes were not in the same color and style.


"Nowadays, the big children's clothing is starting to go in the fashion direction. The two or three line brand is mainly for leisure," the younger the parents are, the third floor of the China min Hui shopping center can see the special "ladies casual wear".


"There are also brands like Katin, which take the children's sports route, not only sportswear, but also children's sports shoes can be bought."


The "parity" route is most popular.


"Take our min Bai Hui shopping center as an example, 16.

Brand of children's wear

All are two or three line brands, the price is moderate, so although the mall does not open for a long time, but every weekend can still attract a lot of consumers.


Ma told reporters, take winter clothes, a set of

Down jacket for children

The pre discount price is between 400 yuan and 500 yuan (two or three line brand).

"The discount is over 200 yuan or less than 300 yuan. It is quite cost-effective."

She said that in the proper season, children's wear allowance can generally reach 5 to 30 percent off, and many small clothes can be bought for tens of dollars.

"Taking into account the particularity of children's wear time, nowadays many parents are most likely to accept this" parity "children's clothing.

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