Lectra Is Also Fashionable With A Perfect Life Cycle.

Shanghai, November 8, 2012 - devoted to the use of soft materials (

Product,

The world's leading provider of integrated technology solutions for quality products and services from all walks of life, Li Ke delivered a keynote speech entitled "fashion in a perfect life cycle" at the 2012 China fashion industry information Summit Forum in October 25th to bring the audience to the conference.

Lectra Fashion PLM, a product lifecycle management solution designed for fashion industry.

The theme of this summit forum is "information value in pformation and upgrading", attracting many well-known domestic and foreign information experts and fashion enterprises CIO.

With the strong impact of the world financial crisis on the economic entities and the overseas fashion enterprises moving to the mainland market, the domestic competitive environment of the fashion industry has become increasingly fierce.

To compete in the competition, domestic

China's fashion industry is facing unprecedented opportunities and challenges from the pformation from traditional industries to fashion and creative industries, and from traditional management mode to information management mode.

In this regard, Andreas A. Kim, President of the Greater China region, said: "the challenges brought by the development and business expansion of the enterprise can not satisfy the demand of the brand development of the fashion industry.

Informatization, as an indispensable part of the pformation and upgrading of fashion enterprises, has become an effective weapon for fashion enterprises to enhance their competitiveness. "

Lectra Fashion PLM is a collaborative solution specifically designed to help fashion companies meet the challenges of the industry.

By integrating design, development, production and many other independent elements into a unified development cycle, this fashion industry dedicated lifecycle management solution links each single product detail to a higher level product line information, enabling the enterprise to control its operation all over the world, making supply decisions in the continuous prediction and response to the requirements of color, size, style and fit of distribution channels, and quickly and wisely responding to fluctuations in raw material prices and changes in the world economy.

In addition, it can accurately define and track orders in the process of product design, development and phase.

More closely with consumers.

Interface friendly reporting and dashboard tools enable managers to understand and control product development processes from a global perspective and to build more efficient organizations.

"Just three months ago, Lectra Fashion PLM has just conquered many judges in the fourth industry information evaluation campaign, and won the <2012 China Fashion Industry Information Model Application Award".

Andreas Kim said, "globally, Li has maintained long-term cooperation with a large number of internationally renowned brands, which fully understands the complexity of the daily management and operation changes of the fashion industry.

With the opportunity of this summit forum, we hope that we can pfer the rich industry experience and advanced ideas in the past forty years to more fashion enterprises.

About 2012 China fashion industry information Summit Forum

"The 2012 China fashion industry information Summit Forum" is hosted by Chang Xiang network and Xiamen Information Association. With the theme of "information value in pformation and upgrading", we invite CIO, an industry's mainstream product and solution provider and an outstanding application of information technology, to display the information innovation achievements and core concepts of the fashion industry and share the application experience.

About Rick

Rick is the world's leading provider of integrated technology solutions. Its solutions provide automation, simplification and acceleration of product design, development and manufacturing processes, and provide assistance to industries that use soft materials.

Rick is fashion (clothing, accessories,

Many other market areas such as cars (car seats, interior and air bags), furniture, as well as aerospace, ships, wind energy and personal protective equipment, have developed the most advanced professional software and automatic cutting system, while providing a range of supporting services.

The company now has 1350 employees, serving 23000 customers in more than 100 countries and regions, with a revenue of $287 million in 2011.