Famous Clothing Brand -- Image Design Of Exclusive Stores

Exclusive shop Design In a broad sense, it refers to the image design of franchised stores. Now more and more business operators begin to attach importance to the design of their own stores. The purpose is undoubtedly to attract all kinds of past customers to stop and enter the shops to watch them carefully and attract them to spend. Therefore, the storefront of the exclusive store should be novel and unique, with unique style and fresh and elegant.

The spirit of simplicity, dignity, fashion and refinement should be embodied in the design of exclusive stores. The image should express certain cultural connotations and brand positioning, create personalized selling atmosphere through various aspects such as color matching, material contrast, lighting and lighting, and provide consumers with an experiential lifestyle scenario, allowing consumers to constantly change roles in this life scene, from recognizing brand to accepting brand, and becoming loyal brand consumers in the process of experience. Try to reflect the quality and connotation of every detail through the design of the store. The light source can give people an unusual feeling. Therefore, the lighting of the store should combine all kinds of light sources such as ordinary, key, auxiliary lighting, etc., and create a elegant and exquisite atmosphere for the store, presenting a noble and honorable way of life.

Exclusive store design includes: storefront and trademark design, window design, recruitment and logo design, store layout and merchandise display.

　　 1. franchised stores and trademarks

The image of a store is closely related to its name and trade mark. In recent years, more and more people have misunderstandings when they shop names. They focus on mainstream and fashion, thereby ignoring the intrinsic relationship between the shop name and the store itself, and then create a feeling of "wolf in sheep's clothing". Such names as "big brother", "rich", "gentleman" and "big money" are even more puzzled by the four characters printed on the window of a noble restaurant.

There is no mistake in distinguishing features, but you can't get too far away from your own style. You need to let customers know clearly what goods your franchised store operates through your shop name. In a plain and understandable way, the name of a food store should be like a food store. clothing The name of a store should be like a clothing store. A good shop name should have three notable characteristics: one is easy to pronounce, easy to remember; the two is to highlight the business nature of the store; three, it can make people memorize deeply.

A good store must have a good shop name and a trademark that can give prominence to its image. Shop name is only a kind of expression, and trademark is a road pattern illustration. In comparison, the latter is easier to remember in people's minds. For example, there is a Magori store specializing in women's socks, using the logo of the British flag as a trademark, and hanging a huge British flag in the shop, and printed with such a pattern on each packaging paper, which is very attractive, so that the sales effect can be improved.

　　 2. signs and signs

Font and other factors are related to the quality of signboards. When you look at every street, you can see many good shop names but use various kinds of twisting and twisting fonts. Wrong characters and traditional characters are common, and even various kinds of self created words are not uncommon. Shop signs should try to avoid frequent words. The purpose is to make people understand the main business. Just like domestic stores, there is no need to name a foreign name.

In recent years, more and more stores have begun to use the logo, and gradually evolved from the ancient plane to the stereoscopic effect. Moving from a single static state into a dynamic world, activities in front of their stores attract the pedestrians in all directions. There are not many fast food restaurants. In order to highlight the individuality of their shops, various statues of large figures and animals are placed at the entrance, and play with all kinds of light music. Japan's T tea grade seaweed is the same as the same. In the storefront, it has set up a doll with the same shape as the boss, plus all kinds of exaggerated comics, with all kinds of actions to greet passers-by, the effect is quite good.

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　　 3. window display

The window has been known as the "eye" of the franchised store. The face of the store is lively and charming. This "eye" chrysanthemum has a pivotal role. It is an embodiment of art and an important way to attract customers. Walking on every commercial street in every commercial city, there are countless people watching and appreciating in front of the window. They are crowded and talking, as if they are enjoying a famous painting. Even on the Champs Elysees in Paris, it has become a very popular tourism item to appreciate the windows of various stores.

Therefore, stores can not have no windows, and can not belittle the display and display of windows. There must be three principles in designing shop windows. One is to attract customers by ingenious design, not to be planized, and to strive for dynamic and cultural art. Two, it is possible to make customers feel intimate and natural through some scenes of life, and then resonate. Three, it is a force to impress customers with a variety of window displays, so that franchised stores can always engrave customers' minds. In order to embody the overall style of the store, it is necessary to coordinate and unify the shop signs, windows, awning, gates, lighting, wall materials and colors.

　　 4. store layout

The design of the store is very particular. It needs simple and clear lines and is not conventional. The main purpose is to highlight. Commodity characteristics Let every customer come to purchase desire, so that they can choose and buy.

When placing a store, the size of the storefront, the type of business, the style and function of the merchandise, the brightness of the light, the width of the passageway, the location of the cash register are all factors to consider.

In addition, if the layout of a special store can be adjusted continuously along with the seasonal changes, it can not only give customers a sense of novelty and novelty, but also stimulate their desire to come to consumption. Nowadays, many stores will adjust their store layout to implement their marketing methods.

　　 5. display of goods

The characteristics determine the success of a franchised store. The so-called characteristics are not only reflected in the uniqueness of the commodity, but also in the unusual display of goods. The display of exclusive stores generally follows the characteristics of prominent features, color coordination and appropriate material selection. However, due to the different types of stores, the display effects of different kinds of stores will also be different, even if the same category has its own display features.

　　 6. shop design style

In today's commodity economy society, the old and inexperienced shop decoration style can no longer satisfy people's vision and consumption desire. In the new generation of storefront decoration, it mainly embodies the publicity style of publicity, individuality and concept. Over time, this decoration style completely replaced the boring and monotonous decoration style. All kinds of stores are flourishing in the city. The store design is more varied, attracting customers from all corners of the country to come and patronize, and stimulate customers' unlimited desire to buy.