Focus On Italy Fashion In Hangzhou International Design Festival

In the field of art design, Italy is numerous.

The holy land, from the "Milan Fashion Week" leading the fashion trend of the world to the luxury brand Ferrari, Martha Lahti and Bugatti Veyron, as well as the "Ferragamo", "D&G" and "Prada" which can be seen everyday, all reflect the strength of Italy design.

From October 12th to October 15th, the public is open to the public for free. There are many fashion design exhibitions including fashion, home, famous cars, Chinese style and independent designers.

To the Baima Lake Convention and Exhibition Center, you can take the 114 Road (Fung Lok bridge south Changhe bus stop) and the 354 Road (Jiangkou Village Changhe bus stop) under the Changhe bus stop.

Ferragamo's "giant shoes" designed in 1938.

Ferragamo's women's shoes are just like Chanel 5 in perfume, and these two are legendary in the industry. They are the works of art that many girls are obsessed with.

Audrey Hepburn, Sophia Roland, Marilyn Monro, Madonna...

Both have worked with Ferragamo for a long time.

This time, Ferragamo brought a huge wedge and sandals to Hangzhou, so that people who watched it would have to look up to see the whole picture of their shoes.

Entering the Ferragamo exhibition hall, the colourful and gigantic women's shoes attracted people's attention at once.

The shoes are 4 meters high and 3 meters long, with colorful colors such as red, orange, green and blue.

The designer of this shoe is

The founder, Mr. Ferragamo, was designed for American film star Judy Galland (1939, the wizard of oz) in 1938.

Although more than 70 years have passed, shoes do not seem to be outdated, nor do they know that they are fashionable.

The four sides projection screen of the exhibition hall keeps showing pictures and videos, giving viewers a deeper understanding of Ferragamo's values, aesthetic ideas, legend history and cultural heritage.

If you like women's shoes, luxury goods or shoes with Ferragamo, then this pavilion is worth visiting.

Move the roundabout to the kitchen.

Buy furniture and daily necessities, the same thing, many people prefer to spend more money, but also to buy a sense of design, although expensive, but exquisite, beautiful, comfortable to use.

This is the power of design, so that you are willing to pay for it and enjoy it at the same time.

In the exhibition hall of Ai Liexi, an internationally renowned household goods company, you can truly feel the beauty of design for life.

Alessandro Montini's "merry go round" series is the brightest star in the exhibition area.

It moves the merry go round, which symbolizes romantic love in the playground, onto the dining table, and nearly hundreds of bottles and cans can be placed on the merry go round table, so that a "merry go round" can be moved home. Perhaps the housework is more emotional, and the kitchen will be more sweet.

Display of intangible cultural heritage in the exhibition area of Huaxia style

The beauty of design in Italy represents the current trend and fashion. The beauty of Chinese design is more adherence to tradition and innovation.

The Chinese style exhibition area, with an area of more than 3000 square meters, is a grand stage to focus on the spirit of "innovation" of the intangible cultural heritage of China. It is a grand stage for artists, cultural institutions, traditional handicraft enterprises and cultural enterprises to jointly exhibit the essence of China's cultural industry and creative design industry.

Hand made traditional costumes and traditional costumes, Beijing traditional shadow play, elegance.

The familiar blue arts porcelain, these familiar traditional art designs, after the designer's innovation processing, is developing the new vitality in the new era.

Hangzhou's local clothing brand Jiangnan Buyi, Wen Chuang, India and Lu culture will also be unveiled at the exhibition.