In Hangzhou, Someone Sold The "Special" For Four Years, Earning About Three Hundred Thousand Yuan.

There is a very special shoe store hidden on the road of Mogan mountain.

Its flagship product is actually the first brand of women's shoes, which is once familiar to Hangzhou people.

Since 2004, she has disappeared for four years.

Why is there a specialty store here?

What kind of people are doing business?

Who is buying it?

With questions, reporters walked into the ugly shop.

These shoes are so good to sell. Why don't I go in and sell them?

Go into this shop and find out...

The boss, Jo, flies to sell J.

Until now, he has insisted that he is the sole monopolist of Hangzhou, Zhejiang and even the whole country.

So where did he come from?

"In 2004, the bank commissioned the relevant departments to publicly auction the goods of Wenzhou, and the stock shoes were sold by three businessmen in 1 million 260 thousand.

That's when I hoard the first batch of shoes.

In those days, Qiu Fei was still doing two yuan supermarket business at Luo Jia Zhuang.

One day, when his wife wandered around the street shoe shop, she found her.

Because each pair of 50 yuan, the wife bought two pairs.

After wearing it, she felt very comfortable.

Come back and ask if I know this brand.

I told her that she was a big brand in Hangzhou, and that he was usually rich.

I saw all the shoes were genuine leather.

She said she picked up a big bargain.

When I heard that I had picked up a big bargain, my wife began to call her friends to go crazy shopping.

"Buy two pairs today, and bring another pair tomorrow.

At that time, I thought that even if it was cheaper, it would not be possible to buy so much food and eat ".

"Why don't I sell these shoes so well?"

Making up his mind, the blame before Qiu flew immediately turned to encouragement.

Every time you go to that shoe store, you deliberately let your wife go in.

But he had the condition to ask his wife to set the source of shoes from the other side.

In this way, the wife began to play the role of "spy".

After several exchanges, the other party wants to rent a shop where Qiu flies.

And Jo's wife told each other the terms of the deal, that is, to bring him into the shoes.

In April 15th, Qiu Fei still clearly remembered this day.

He went to the warehouse for the first time, and many of them were agents of the company.

"These shoes sell well, and 1 northern businessmen accidentally start chatting with him.

"He said that some people were wearing small shoes and soft boiled water to wear them.

This gives me more confidence in the business.

Qiu Feixiang said he didn't read much, but he was so stubborn.

The understanding of the company is limited to the popularity of the brand, the trial and dress experience of his wife and little sisters, and the introduction of the North dealer.

But now he decided to have all the goods.

"We have 180 thousand pairs altogether for a month.

They got the news late, the rest of the size was uneven, about twenty thousand pairs.

Mr. Chen, one of the three quotient bidders, said, "if he wants to speak, he will have to buy the most.

None of the other dealers had such courage. "

Mr. Chen has commended again and again for the decisive decision of Qiu Fei.

Why not sell all the goods in Hangzhou and become a monopolist? After a period of sales, he finds that he sells well.

With twenty thousand pairs of goods, Qiu Fei has a new target: anyway, the factory is not producing. Why not discus all the goods in Hangzhou and become a monopolist.

How can we get rid of other goods?

Qiu Feixiang hit the idea on the client.

"If he could tell me where to sell it, I would give him a cheaper price.

This is called paid information.

His paid information will work immediately. "I will take charge of them according to their shop.

At the beginning, no one would let go, but later he could not sell because of his incomplete size.

I'll take the opportunity to get all the rest.

He recalled, "the most expensive purchase is in a harmonious store.

The product is good, and the other party has no bargaining power at all.

The cheapest one is in the River straight street, and the 500 pair of shoes only cost one thousand yuan.

"The most difficult thing to do is when Luo Jia Zhuang opens shop, and next door is selling monopoly.

Because he didn't have all my goods, and finally cut the price for 30 yuan a pair.

If someone else drops, I will definitely not have business if I don't drop. "

In desperation, Qiu Fei started his first price cut.

As the price is the same, Qiu's flying patterns and sizes are quite complete, and the guests will surely run to him.

Seeing this, the opponent can only drop to 20 yuan.

So Qiu could only sell 20 yuan with him.

Finally, the other side gave a hard sell and sold 10 yuan a pair.

Now he is silly. "What is business?"

I want to sell another 10 yuan. Is he going to give it away? "

In order to prevent vicious price cuts, he asked the other party to negotiate.

Finally, all the goods of the other side were discarding.

Although this game, Qiu Fei took the lead, but the process of vicious price reduction made him earn a lot less.

And after price cuts, the surrounding customers are used to buying at a price of twenty or thirty yuan.

"To increase the price of each pair back to 50 yuan, it is estimated that no one will accept it."

So he decided to fight to the three pier.

"People here feel expensive even if they are 30 yuan, so I have to close the shop."

In March 16, 2006, Qiu Fei found the small shop on the 9 of Moganshan Road, and resumed the old business.

In the meantime, Qiu Fei never stopped buying the company.

He contacted more than 20 merchants before and after, and recovered fifty thousand pairs of shoes.

By the end of last year, he had almost recovered all the Hangzhou's Hangzhou shoes and is now the only seller in the city.

In recent years, he has earned about three hundred thousand yuan.

After the production is stopped, these shoes are out of print. In the past three years, the sale of Jolie by Jo is still smooth, but in addition to the loss of vicious price cuts, he has earned less than a hundred thousand because of a pair of shoes.

"In the first half of 2006, I found a pair of thick sole shoes completely broken in the warehouse.

It really scared us. "

How did a pair of shoes break their bottom and frighten them?

It turned out that they had the same concerns as other businesses.

If the funds are locked up, the warehouse for fifty thousand pairs of shoes will be paid more than 1000 yuan per year.

And the longer the time, the less fashionable the style is, the less willing to buy. "

Qiu Fei is most worried about the aging problem of leather shoes. "In 1998, she was cut off.

Well, even the latest production of shoes has been around for ten years now.

This pair of broken bottom shoes is very clear about the problem. Once the aging problem occurs, these shoes will become worthless rubbish.

Then their investment in sweat and sweat for years will come to nothing.

Two couples were standing in the warehouse, holding the broken shoe and looking at the shoe boxes in front of them.

How many pairs of shoes with aging problems are there?

The idea of fear led them to make decisions at a low price immediately.

All 20 yuan a pair, the sales volume during that time, he used "hot" two words to describe.

"You can sell five hundred or six hundred pairs in a month.

But in addition to that pair, I never found shoes that were worn out.

Customers are still very well received about the quality of shoes.

This puzzled him again. Can such a reduction sale continue?

In the second half of the year, Qiu Fei stopped the price cut trend and sold the price of 100 yuan -50 yuan again.

"After they stop production, these shoes are out of print."

Qiu Feixiang sighed, "for more than 10 years, shoes are worn out with only heel parts."

It is because of the excellent quality that he dare to continue to stockpile goods.

"I only have five thousand or six thousand pairs of stock left now, and the price is also raised.

The less I sell, the more I want to sell them as antiques.

Three consumers become the mainstream customers of the company.

And the style of the company has fallen behind for 10 years. Why are there so many fans?

Pay close attention to the fact that there are three major consumer groups that have become mainstream customers.

The nostalgic School: Hu, who lives in Gu Dong, is the most typical nostalgic school. It is also the biggest customer of Qiu Fei, who bought more than 80 pairs before and after.

"The first brand I wear is"

Ms Hu has enjoyed good economic conditions and has been keen on famous brands.

She said that if I wore a new pair of special Lydia, it would be the next little sister to imitate.

"After the failure of the company, she feared that she would never buy it again.

Later I knew that Lao Qiu had there, so he bought more. "

Ms Hu still wears her shoes to attend various kinds of parties.

"A few older sisters often look at their shoes and talk about the past.

It's a feeling that you can't find shoes that are expensive. "

Vocational school: Mr. Chen, a teacher of a tertiary institution, is only thirty years old.

From the beginning of Qiu Fei's opening shop, she is a frequent visitor.

"I have to stand for 45 minutes in class, so I have high requirements for the comfort of shoes.

And as a teacher, you can't dress too much.

Like the simplicity of the design, it fits us very well.

Qiu Feixiang said that people like banks and other professions are willing to buy simple shoes.

Even models have become the most common occupational groups in the shop.

"They require high heel and comfort, but simple style."

Practical school: "boss, do you have sandals?"

Sister Wang is all right at noon.

Because I work in finance, I often run banks.

"This kind of high-heeled shoes do not wear well and breathe well, but their feet will not stink for a long time.

There is waterproof, rain day when the rain shoes, no pain at all. "

Qiu Feixiang said, for forty of women, the waterproof, wear-resistant and comfortable shoes are their most important.

A middle-aged woman once told him that the shoes on her feet were still ten years ago.

News link, Hangzhou shoe making general factory, in 1988 November and Italy Dante leather shoes company joint venture to set up the company.

In 1993, "the" king of "China shoes king" was awarded.

In 1995, "Riya" went through the north and south of the river, and won numerous honors. Among them are: China's genuine leather logo brand products, the best selling domestic product Golden Bridge Award, the most satisfying products of the whole country.

In 1995, "Ryan" was presented to the world women's Congress as a gift to the world women's Congress.

At that time, the company's valuation of the brand reached one hundred million yuan.

In 1997, the market share of "TLA" women's shoes was the first in the country. For many years, "TLA Ya" was known as Zhejiang's famous trademark.

When entering the late 90s, enterprises were in low ebb because of poor management.

(two) 00 or four years, after the auction, the "brand of" the brand of "Guangzhou" is 1 million 40 thousand.