Footwear Exports In Guangdong Decrease In The First Half Year

Export of Guangdong port in the first half of this year shoes 2 billion 140 million pairs, a decrease of 0.4% over the same period last year ($8 billion 240 million), an increase of 16.4%, and an average export price of 15.2% US $3.8 per pair.

　　 1. The main characteristics of shoes export at Guangdong port in the first half of this year.

(1) the volume of exports increased in the same month in June. Since February of this year, Guangdong port shoes Monthly export volume showed signs of recovery at the low level, reaching 400 million peaks in the first half of March. In June, 390 million pairs of export shoes increased by 5.4% over the same period last year, which was basically the same as in May. The average export price for that month was 4.8 US dollars per pair, up 23.1% compared to the same period last year, rising 14.2% over the same period.

(two) exports of general trade patterns account for nearly 8. In the first half of this year, Guangdong ports exported 1 billion 640 million pairs of shoes in general trade mode, an increase of 4.7%, accounting for 76.6% of the total export volume of shoes exported to Guangdong ports in the same period. Over the same period, processing trade exports 350 million pairs, a decrease of 18.1%, accounting for 16.4%.

(three) the export of private enterprises has increased and the export average price has risen sharply. In the first half of this year, 1 billion 360 million pairs of shoes exported by private enterprises at Guangdong port increased by 2.7%, accounting for 63.5% of the total export volume of shoes exported to Guangdong ports in the same period, and the export average price was 2.7 US dollars, up 46.6%. Over the same period, foreign investment enterprises exported 610 million pairs, reduced by 2.1%, accounting for 28.6%, and state-owned enterprises exported 110 million pairs, reducing 23.2%, accounting for 5.2%.

(four) mainly exported to U.S.A ASEAN, the European Union and Panama. In the first half of this year, the Guangdong port reduced 10.8% pairs of 410 million pairs of export shoes to the United States, exports 340 million pairs to ASEAN, increased 23%, exports 250 million pairs to the EU, increased 8.9%, exports 160 million pairs to Panama, increased 12.7%, and the total exports to the above 4 markets accounted for 54.5% of the total export volume of Guangdong ports at the same time.

　　 Two, Guangdong port shoe export in the first half of this year Volume reduction The main reason

(1) with the increase of comprehensive cost, the growth rate of the footwear industry is slowing down. The global economic downturn, high raw material prices, rising labor costs and appreciation of the renminbi and other factors superimpose the cost of comprehensive operation of shoe enterprises, and the profits of enterprises are continuously compressed. Recently, RNCOS, a market research firm in India, released a research report showing that China's footwear industry is expected to maintain an annual growth rate of about 7% in 2012-2015 years. But the slowdown in exports will slow the growth of China's footwear industry in the next few years.

(two) international competition is intensifying, and neighboring countries are robbing our orders. Under the dual constraints of rising costs and high barriers to trade, China's footwear products' low cost advantage is gradually fading away. Vietnam, Indonesia and other Southeast Asian countries have strong competition with domestic shoes in the international market with lower cost advantages. The European and American countries, Japan and other countries will shift large quantities of shoe orders from China to the above countries, and the export orders made by domestic shoe manufacturers are decreasing. According to the data, Vietnam's footwear products exported 3 billion 500 million US dollars in June and grew by 17.4%. In the first quarter of 2012, the export volume of Indonesian footwear products reached US $875 million (about 8 trillion and 30 billion shields), and the export of shoes this year is expected to increase 9.3% over last year's US $3 billion 300 million.

(three) Shoe enterprises transformation and upgrading The effect is obvious, and high quality boosts the price. In recent years, some shoe companies have stepped up investment and innovation in science and technology. By promoting standardization, mechanization and industrialization, they have actively readjust the industrial structure, improved product levels, fostering their own brands, and further improved the efficiency of enterprises. Known as the "city of women's shoes in China", Guangdong Huidong County shoes export share occupies more than half of Guangdong's shoes export. Huidong has set up 1 provincial shoes product quality supervision and inspection station, the shoe product pass rate has increased from 90% to 99%, while supporting shoe enterprises to accelerate the speed of creating brands, they have begun to guide footwear enterprises to go public, so as to move towards a new road of transformation.