Support Independent Clothing Brands And Enhance The Overall Image Of "Liuhua" Brand

Recently, 2012 China Liuhua international garment Festival and Guangdong

Zhou came to a curtain in Yuexiu District, Guangzhou, Guangdong.

"Guangdong fashion clothing international procurement center" settled in Liuhua

At the beginning of this year, the Liuhua business circle, which is dominated by the five major clothing market, including the white horse clothing market, the one horse fashion wholesale Plaza, the red cotton international fashion city, the Guangzhou international fashion exhibition trade center and the Guangzhou Changjiang International Garment City, is recognized by the Guangdong provincial people's government as "Guangdong fashion clothing international sourcing center". It is also the only international purchasing center of the textile and garment industry in Guangdong province.

At present, the Liuhua mineral spring clothing trade circle headed by these five markets will also formally carry out the important task of forming the clothing industry's "wide price" vane and improving the "Guangdong price" right of the garment industry.

In recent years, the clothing market with white horse, one horse and red cotton has gradually formed a new role positioning -- "double operator" strategy.

Garment industry integrated service operators and clothing brand design operators have got rid of cash, spot and spot traditional market trading mode, and have realized the functional pformation of clothing wholesale, retail, trade negotiation, exhibition and exhibition, e-commerce, international procurement and business office.

At present, upgrading and upgrading of Liuhua mineral trading area has been incorporated into the "12th Five-Year" special planning project of Yuexiu District trade and service industry.

By 2020, the business circle will achieve a turnover of 100 billion yuan (including e-commerce) and form an international fashion and fashion dealer cluster of 100 Brand Company headquarters.

Full support for independent clothing brand has achieved initial success

During the fashion week, the Organizing Committee organized the 2008~2012 independent clothing brand selection.

The Yuexiu District government has awarded 20 brands such as the high and the ice age as the "independent clothing brand of China Liuhua international clothing festival (2008~2012)" and awarded medals.

The selection of these advantages of independent brands shows that efforts to support independent brands by costumes are beginning to bear fruit.

In the process of developing the garment industry, Yuexiu District attaches importance to the brand effect to enhance the industrial structure.

In order to further cultivate and support the independent clothing brand, improve "Liuhua clothing".

The overall image of Liuhua dress Festival has been committed to the cultivation and growth of the independent clothing brand in the past 5 years. It has hosted the ten famous clothing brand selection activities of Liuhua - mineral clothing professional market Park in 2008, the 2009 Liuhua mineral clothing professional market Park, the clothing independent brand evaluation and the grand joint show, the 2010 China clothing trade city famous brand superiority independent clothing brand appraisal and the grand joint performance.

Persisting in promoting local brands, making Liuhua clothing festival a booster of brand growth, will attract more famous clothing brands to enter, and accelerate the cultivation of clothing brands with independent intellectual property rights, thereby strengthening the core competitiveness of Liuhua mineral trading circles.

The first "Guangdong garment industry pformation and upgrading action plan" released

Guangdong garment industry pformation and upgrading Action Conference held during the clothing festival, and released the "Guangdong garment industry pformation and upgrading action plan".

Since the beginning of this year, the Guangdong Provincial Commission of letters has chosen the garment industry as the key industry for pformation and upgrading to give guidance and promotion. Combined with the Guangdong clothing and apparel industry association to carry out the "Guangdong garment industry pformation and upgrading action" research, grasp the industrial development situation, find the strong and suitable key projects for the provinces and cities, and on the basis of this, have compiled the province's first "Guangdong garment industry pformation and upgrading action plan".

The pformation and upgrading of garment industry can not be separated from technology.

For the first time in this fashion festival, the "Guangdong garment pformation and upgrading technology achievement exhibition" was set up to focus on the technological achievements that helped pform and upgrade the industry.

The exhibition covers international advanced clothing machinery and application of information technology at home and abroad, including the most advanced and fashionable German sales terminals interactive display windows, digital garment customization, personalized personalization customization and so on.

Among them, the German sales terminal interactive window is the first time to enter China's display. It is similar to the interactive wall of World Expo Guangdong Pavilion, which is widely used in the terminal sales stores of clothing brand enterprises in Germany.

Viewers can choose basic styles, colors, fabrics, details and decorations before the screen. Finally, the screen will be completed.

The stereoscopic image shows the audience's addiction to a designer.