Clarify Your Role To Achieve Effective Communication

　　 Clarify your role to achieve effective communication

The core of communication is to talk and do the right thing. If you want to say the right thing, you should learn what songs to sing on what slopes. Famous managers Tang Jun Be good at this way. Tang Jun can only speak in English when he first met China. He soon learned to speak in China without uttering a single word of English. He quickly said goodbye to the era of "fake foreign devils". When Tang Jun entered Shanda, he never said what he did in Microsoft, whether in public or in private with executives. In order not to make himself too popular, He took the initiative to let Chen Tianqiao attend all new product launches and all speech activities on behalf of the company's image. Even if the name on the email of speech invitation is Tang Jun, he will also change it to Chen Tianqiao and forward the email to him. However, because of this, he and Chen Tianqiao have always maintained a good relationship and worked together to transform the company from an entrepreneurial enterprise to a listed enterprise with standardized management.

There is a saying in the Book of Changes: "Make clear your position and build a virtuous career". Only when you find your own position can you build a virtuous career, and if you want to communicate effectively, you must first find your own position and define your own role. One of my students is a very excellent manager, jumping from HP to a private enterprise as a vice president, On many occasions in the new company, they talked about how HP did and how HP did it. This way of communication makes him far away from others, and it is difficult for him to be recognized by others. Many managers have the same tone of communication with their subordinates and superiors. This is because they have failed to sing any songs on any slope. The manager of a branch company often asks his subordinates "Do you understand?" Once, due to his outstanding performance, he returned to the company headquarters to report to the chairman of the board. The chairman of the board was also very happy with the wonderful report. It was a good ending. At last, he said, "Do you understand the chairman?" The chairman told him on the spot that his tail was too high. Maybe he didn't think he was great, but his words had this meaning.

1. Interpersonal communication. Interpersonal communication refers to formal communication between people communication Informal communication with. Its content includes three aspects: emotional exchange, concept exchange and fact exchange.

The obstacle of interpersonal communication is relationship conflict. According to Josef? Lefer and Harry? The famous Harry window analysis put forward by Mog shows that the lack of understanding between individuals under the condition of self concealment is the root cause of interpersonal conflict. However, in the case of self openness, it increases others' understanding of themselves and reduces the probability of conflict. Therefore, as a manager, we should provide more opportunities for internal members to be self open at the same time (such as round table discussions, marketing summits, gatherings and other forms) to achieve communication among members. It enables members to rely on each other emotionally, to be highly unified in values, and to be clear on practical issues. In order to achieve unimpeded information, change the information barrier between members and institutions. Lay a good interpersonal foundation for team building.

　　2、 Business communication Business communication refers to the internal communication of market information. Business communication is the basic guarantee for the smooth flow of goods.

From market sales forecast to organizing production - storage - transportation - shelf sales - use - information feedback - improvement - production, each link is critical to marketing. Just imagine that blocking one of the links of business information communication will have terrible consequences.

The establishment of business communication should be institutionalized and systematized, which can greatly promote the unblocked circulation of business information, improve marketing efficiency and reduce operating costs. The business communication system is based on the principle of timely delivery and resource sharing. It is usually executed in the form of a table.

Members can report their business situation to the organization in a timely manner, so that the organization can better understand the progress of member business completion. The purpose of reporting the marketing strategy and plan to the members according to the system is also to let the members know what the enterprise wants to do, how to do it, what "I" should do, and how to do it. Make the organization and members fully understand and make efficiency more efficient. This will also avoid the loss of customers due to staff turnover.