From 70 To 90, The Clothing Industry Is Changing With Every Generation.

People in every era will be influenced by the social environment at that time in the time of their birth. In the next 10 years, when these people have the sense of autonomy, they will react to the times they live in.

In China, the relationship between the 70, the post-80s, the post-90s three generation and the domestic fashion industry is just like this. Since the beginning of the reform and opening up in the late 70s, every generation will interact with their own times. On the one hand, they were influenced by fashion at the time of their birth, and gradually formed their own fashion aesthetics and consumption habits; on the other hand, when they entered the youth, they began to exert their will in the new era, and promoted the progress of China's clothing industry.

Today, when we walk into a large department store or shopping center, we will have the most intuitive feeling that clothing brands occupy a much larger proportion than other kinds of goods. At the same time, these dazzling clothing products have different styles and different kinds, and their corresponding consumption groups are also different. There are both mature clothing for middle-aged people and fashionable clothing that fits the aesthetic characteristics of young people.

The reason for this kind of situation is the current situation. clothing There is a direct relationship between the composition of the main consumer groups.

So, who are the main consumer groups? The answer is obvious: it has become the 70 after the backbone of the society, and has entered the year of the 1980s and has the ability to spend 80 years.

This is the three generation that has grown up in the period of social transformation in China. During their growth, material is becoming more and more abundant, so people's pursuit of spiritual level is becoming more and more diverse. Because of the rapid development of the domestic economy and the increase of the consumption power of the people, although the span of each other is not more than 10 years, the three generations are very different in dressing concept and consumption habit because of the great differences in their social environment and the education they have received.

70 after the birth of the age, no matter from the national level or family level, all vigorously advocate the habit of thrift and frugality. At the same time, many children obey their parents since childhood. Therefore, the 70 generation will be slightly inferior to those born in the 1980s and the 1990s. After 70, in childhood and adolescence, personally experienced the "gray, blue and green" dressing era. Therefore, by the end of 80s and early 90s, when the 70 generation came to adulthood, they became the main force of all kinds of imported fashion after the reform and opening up. With the growth of age, after several rounds of fashion craze, 70 of them began to pursue comfort and nature in clothing and clothing, together with frugal habits cultivated from an early age. Today they have become the main consumers of mature style clothing.

Since the beginning of 1980s, we have been able to feel the benefits of reform and opening up. The optimization of living environment has made them have more economic foundation to choose what they like. When they begin to understand, it is just the Chinese consumer market opening to the world. brand Began to land in China. At the same time, the rapid development of the Internet makes it possible for the post-80s to access and understand more international fashion trends through the Internet. In such a background environment, 80's are more interested in enjoying the satisfaction of international famous brand products.

Since the birth of 90, life has been closely linked with the Internet. The unique interaction and autonomy of the Internet make the post-90s a great pursuit of personalization. On the Internet, they express their unique views and opinions, while seeking various ways to express their differences in real life. This feature is also reflected in the pursuit of dressing by the post-90s group. They often ignore the so-called international famous brands, but focus their attention on the "tide card" which can reflect the latest fashion style. In their minds, the value of the clothes themselves is not very important. It is important to wear their own personality. If they find someone in the street and their "bump shirt", it seems to be a failure for them.

Therefore, after 70 pursuit of comfort, 80 after the pursuit of brand names, 90 after the pursuit of individuality. The three generation's different demand for clothing has played an important role in promoting the development of the garment industry. The garment industry in China has been gradually developed along with the growth of these three generations. So today, the development of the domestic garment industry is showing a trend of diversification.

Each clothing brand has its own corresponding consumption crowd. In the shopping mall, it also distributes the brands of different ages in all floors. What's more, the overall style of the brand introduced by each shopping mall will also make the main force of the mall. Consumer groups The age distribution is different.

It can be seen that the three generations after 70, 80 and 90 have had a profound impact on the two levels of Chinese clothing production and consumption. Moreover, these effects will not stagnate at a certain time node, but will continue to change as the three generations continue to grow. Just imagine that the clothing designed for the age group of 40 years old will surely strive to meet the needs of the crowd after 70, but after 10 years, the clothing manufacturers will adjust and transform accordingly according to the dressing characteristics and dressing styles of the 80's. Therefore, the impact of the three generation on the transformation of the garment industry deserves our attention.