The Grand Blueprint For The Development Of Huludao Swimwear Industry: Big Industry With Over 100 Billion Sales Revenue

Liaoning Province as a famous seaside city

The city not only has the famous ancient city of Xingcheng and beautiful beaches, but every summer, people from all sides rush here to enjoy the warm sunshine and beautiful beaches, and it is also one of the three largest production bases of Chinese swimwear.

18, reporters learned from the Huludao municipal government's news conference at Beijing News Plaza Hotel.

There are 427 manufacturing enterprises and more than 50 thousand employees. The annual output of swimwear is 1.5 million pieces (sets), the annual output value exceeds 10 billion yuan, and the annual export earnings are 200 million dollars.

Products exported to Russia, the United States, Southeast Asia and other more than 20 countries and regions, 89 registered trademarks, product sales accounted for 38.7% of the domestic market share, accounting for more than 20% of the international market share.

Xingcheng (county-level city) was awarded the title of "China swimsuit city" by China Textile Industry Association and China clothing association.

The information from the press conference shows that during the "12th Five-Year" period, Huludao swimsuit industry aims at adjusting the industrial structure and changing the way of development. Taking the development of swimsuit industry cluster as the focal point, with the upgrading of technology content, the establishment of leading enterprises and the cultivation of independent brands as the starting point, the combination of industrial elements, cultural elements and urban elements should be organically combined with swimming wear as a link to speed up the integration of resources, expand development ideas, break the boundaries of industries, and achieve the joint efforts of strong forces, and plan to develop a large industry with a sales income of over 100 billion.

By 2015, the total annual output of swimsuit in Huludao will reach 250 million (sets), the output value will exceed 15 billion yuan, and the foreign exchange earning will reach 500 million US dollars, which will bring 80 thousand people to work.

The domestic market share reached 50%, the international market share reached 30%, and the famous brand split 30% of the world swimsuit share.

Associated with the swimsuit industry, Huludao purposeful to build the legend of the northern sea.

Last year, Huludao successfully held the first China (Huludao city) International swimsuit Culture Festival, effectively promoting the development of the swimsuit industry, and at the same time endowed the city with great opportunities for development.

The first swimwear Culture Festival was colorful and fruitful.

Cultural platform, economic and trade singing, has created a comprehensive exchange platform integrating industry, economy, trade, culture and tourism.

For development

Huludao will hold the second China (Huludao) International Beach swimsuit Culture Expo in from August 16th to 19th this year.

The theme of the exhibition is "beauty leads fashion, dreams brighten life", and displays the spirit of "dream, passion and persistence".

The exhibition is a breakthrough in the form of swimwear, and extends to the creative economy and city image.

The bikini tour will be held, the 2012 China International swimwear show, the legendary northern creative economy summit, the swimming and related industries investment and trade fair, the legendary creative week at sea, and the beach concert.

It is a concern that the China International swimwear exhibition launched during the Expo is currently the only professional swimwear exhibition in the whole industry chain.

Under the main item, the Expo will also hold a 2012-2013 China swimsuit fashion trend conference, a 2012-2013 China hot spring swimsuit Trend Conference, a brand promotion conference, a seaside body painting, a children's environmental protection creative exhibition, a miniature sand sculpture art exhibition, a synchronized swimming performance, a Chinese Taijiquan performance, a beach volleyball league tournament and a beach soccer match.

At that time, more than 40 businessmen and competitors will attend the Expo.